Competitive Market Analysis
You can not enter the business industry with a half-hearted resolution. Instead, you should walk this path to rise to the top, but you should know that the journey would not be easy. You would have to race with your competitors and face plenty of obstacles in the way. That said, one of the steps that you would need to take is to conduct a competitive market analysis. This procedure is essential to achieve your business goals.
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What Is a Competitive Market Analysis?
A competitive market analysis is a method to assess the factors that resulted in the growth of your competitors. Business executives use the data gathered from this analysis and compare it to the organization’s action plan. Based on the results, most businesses adjust and revise their marketing strategies and business plans.
How to Conduct an Operative Competitive Market Analysis
When you plan to advance the development of your business, you should undergo a lengthy process. It will involve several sessions of evaluation and analysis. One part of that process will include analyzing your competitive market. Gathering data to gain vital results will require you to employ several techniques. Follow these steps to ensure the success of your competitor analysis.
1. Identify Who to Analyze
If you analyze each one of your competitors, it might take you forever. Instead of doing that, you can limit it to the top rankers with the same business type as your organization. In determining the ranks of your competitors, you can create diagrams representing figures and data. Doing this will make it easier for you to map out their growth.
2. Apply the SWOT Framework
You should apply the SWOT analysis framework in analyzing the variables that can affect the condition of their market. Each letter of the acronym represents one area to measure. The areas to evaluate include the strengths, weaknesses, opportunities, and threats that can directly impact their business. This framework will serve as a guideline for the flow of this method.
3. Compare Company Highlights
After getting the results, the next step is to compare the data with the market analysis of your company. You can devise a Venn diagram or other comparative analysis template. This method will help you determine the similarities, as well as the differences between your organization and your competitors. Study the gaps between the corporate goals and marketing strategies of each company. In addition, you can also evaluate their difference with each other.
4. Construct a Chart
The last step is to create a visual presentation that will make it more comprehensive to the figureheads of your organization. You can first fill in a blank outline with the details you have gathered. After that, you can create a table or a chart that would present the information by feature and category.
FAQs
How do you analyze the market of your competition?
In analyzing your competitor’s market, you should study their customer service plan. Evaluate the strategies that they employ to retain their employees and customers. The next thing you need to do is take a look at their price list and the customer reviews of their services. In addition, you should check how they implement their social media strategy.
What is market analysis?
Market analysis refers to the research and the study of the statistical and qualitative data of your market. It focuses on the rates and other figures of your product market. The ranking of your competition, sales pattern, opportunities, and potential threats to your organization, are necessary factors to study. Aside from that, it also aims to conduct a target market analysis.
What are the benefits of analyzing your competitors?
Competitor SWOT analysis will offer you an advantage in better understanding the demands of your market audience. Aside from that, it will also help you gain essential data in adjusting your sales business plan and your pricing. In addition, it will offer you new ideas on what mediums to use in your marketing strategies.
Setting yourself apart and giving yourself an edge over your competitors is easier said than done. Doing the actual thing will take a lot of work. If you don’t have an idea of the process, it can tire you out, physically and mentally. Know where to focus your efforts and spend your resources by conducting an operative competitive market analysis.
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