Creative Real Estate Marketing Plan
“Real persuasion comes from putting more of you into everything you say. Words have an effect. Words loaded with emotion have a very powerful effect” (Jim Rohn).
No matter how much product knowledge you have stored in your hippocampus, if you do not have faith and believe in your product, then there is no point in even trying to sell it in the first place. You might as well move to a position that has nothing to do with sales. You may also see strategic marketing plan examples.
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Because other than product knowledge, it is important for you to believe in the product you are selling. Once you begin to lose the motivation to sell that product, you might notice a big change in your selling approach and even your personality. You may also like how to write a marketing plan for a business.
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Before reading on this article, you must have the commitment and the drive to sell your product. Once you have dedicated yourself to those traits, here are some tips that you can follow for your reference. For more details and information, you may also check out what the definition of a marketing plan is and its purpose.
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1. Choose words that sell
Words are more than what it seems. They contain power to make people feel. The key to winning your audience is persuasion. Once you are able to grab their attention, the next thing for you to do is to lure them in.
One technique would be to appeal to the buyer’s emotions. As mentioned before, words contain power. Done correctly, you are able to paint a beautiful picture of the home that families have always dreamed of living. Keep in mind that facts alone are pointless. Use those words to tell a story. Something that only you could tell. You may also see event marketing plan examples.
2. Host local neighborhood tours
Another way to get the crowds coming would be to host neighborhood tours.
If you put yourself in the shoes of a salesman trying to sell a ready-made house in a village or subdivision, would it not be better to give your clients a tour of the village or subdivision first? Once your clients have an idea on the kind of property they are staying in, it increases their chances of purchasing the house and lot instead searching for others. Here are some examples of marketing strategies for your reference.
When conducting a neighborhood tour, it is imperative that you show the same amount of courtesy and friendliness to your clients.
3. Master your elevator pitch
An elevator pitch is defined as a brief, persuasive speech that you use to spark interest in what your organization does. You can also use them to create interest in a project, idea, or product—or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name. You may also like digital marketing plan examples.
One thing that an elevator pitch ought to be is interesting, memorable, and succinct. The main goal of an elevator pitch is to explain on what makes you—or your organization, product, or idea—unique.
Don’t forget that your window is very small. So it is important to make each second count as it can spell the difference between success and failure. Keep in mind that content plays a very big part as well. Make sure your content only shows the essentials. All supporting and additional details can be added or explained a later point in time. For more examples and references, you may learn on how to create an executive summary for a marketing plan.
4. Create a new logo
Appearance is everything to people nowadays. They say not to judge a book by its cover. But there are people that simply do so. Just like how parents judge TV shows these days because of appearance and not the underlying lessons found in the show. You may also check out restaurant marketing plan examples.
In order to attract them once more, best try to revitalize or even revamp your modern logo and change the whole look of it. These days, you can just outsource graphic designers who consult and listen to what their client wants. Even though it is the client who tells you what color scheme to use or what design would be better, sometimes it would be best to heed the advice and design-related decisions to the graphic designer.
Once people check out your new logo, they will be extremely curious to find out what real estate it is from and would like to check out the properties being listed. For more information, you may check out event plan examples for reference purposes.
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5. Livestream your day-to-day
Thanks to modern technology, a lot of things that people once thought was impossible has now become possible. People no longer need to send out letters and wait for it to arrive on the mailbox for at least a week to reach the person. Now everyone can be instantly reached through a click of a button. You may also see personal marketing plan examples.
Social media platforms such as Instagram, Snapchat, Twitter, and Facebook has now made livestreaming possible all thanks to the people behind the scenes. This is already the 21st Century. And with that in mind, it is imperative to make use of the technology available to us.
Eventually, people will get curious as what is happening in your day-to-day activities and will want to find out more. You can even livestream your neighborhood tour to make the video more interactive and more engaging to your viewers. You may also see emergency plans for more examples and references.
6. Learn Facebook Messenger marketing
Instant communication. Although emailing introduces the formality aspect of communication, sometimes, it is better to engage with prospective buyers and clients directly. Setting up a Messenger account in Facebook can also be a good thing since queries and concerns can be answered directly. You may also like integrated marketing plan examples.
Another benefit of Facebook Messenger marketing is that you get to send content and promotions immediately to your friends online. It is important to welcome the new age of digital marketing if you do not want to be left behind in the trend. For more examples on different kinds of plans, you may also see wedding plan examples for more information. Here are more examples of action plans in case you find yourself writing one.
7. Write a killer real estate newsletter
As aforementioned, we ought to make use of whatever technology is available. These days, newsletters are no longer relevant.
Knowing this, it is time to make the switch into digital. But just because the paradigm shift has been made, does not mean you will reduce the quality of your work to something that is mediocre. No matter what assignment you are given by the company, make sure to always give it your all because at the end of the day, content is king. Not even the most glamorous of designs can boost your readership. Here are more examples of action plans in case you find yourself writing one.
8. Optimize your Facebook page
No matter how many social media platforms will pop out, Facebook will always remain to be the number one choice of social media users everywhere.
Whenever people want to know more about a certain fact, they would normally Google it on the Internet. But if it happens to be a place or a restaurant or even real estate companies, sometimes people would just look it up on Facebook and base it from there. Because in reality, making a Facebook page for your company is free than hiring information technology (IT) personnel to develop and create your own website. You may also check out advertising plan examples.
In your Facebook page, you can easily add promotions, add pictures, and even add reviews to make your Facebook page more colorful and more comprehensive. Add whatever details you perceive is necessary. Here are some examples of business plans to help you get started.
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9. Use strategic PR to stay relevant and build authority
The word PR here means “press release” and not “public relations.” The media is considered very powerful—whether you are referring to the traditional media (e.g., TV, radio, and newspapers) or even social media. But here is the thing you have to understand: once you start a business, expect strong and fierce competition. You may also see apartment marketing plan examples.
What most people would do to try and stay alive is to tell people that they are not “dead” and that the business could really use your presence and to keep it going.
Press releases are also a way for companies to release new information about its promos and special feature write-ups and developments. But make sure that you know where your target audience is because you will never know on what platform they prefer. Whenever you have new information to disclose, do not wait until the last minute until you decide to release it to the press. Here are some management plan examples that you may check out for yourself.
10. School yourself on the best ways to engage on social media
Not everyone is born a natural salesperson. Sometimes, it takes the right amount of training in order to become an excellent one.
Are you familiar with the movie The Internship? In the movie, it tells the story of 2 professional watch salesmen who just had their careers fall short since no one really thinks face-to-face salesmen are useful anymore considering modern technological advancement. So, they get one shot of getting new jobs at Google. The only challenge would be their age gap between them and the millennials. You may also like product marketing plan examples.
Despite knowing millennials and people born from Generation Z have more experience in the Internet than them, they never gave up and decided to adapt to the technology right in front of them and used their sales talk to win the final challenge at the end when they welcomed a family business to the world of marketing. Just remember, when you do not know something, always strive to learn. Here are some project plan examples that you may check out.
11. Learn video marketing from the pros
In today’s present times, video marketing is all the rage right now. Move over print advertisements and tarpaulins, video marketing is about to take over. But it is important to understand that video marketing is on a whole new aspect.
There are so many factors that you have to consider other than content. There is the color grading, the cinematography of the ad, the transitions, the special effects, the direction, the a to be used, the script, among others. But people today are more visual and with that in mind, you have to try your best to try and adjust to the demands of the people, especially when you know that they have spending potential if marketed correctly. You may also see email marketing plan examples.
Try to learn the basics of video editing first before proceeding to video marketing. You may also see examples of parenting plans for further reference.
12. Make a viral real estate video
Who does not love a viral video? Not only does it garner attention, but it eventually becomes news if everyone is talking about it. The number of likes, reactions, comments, and shares gradually accumulated over time would eventually make its way to even becoming news. But truth be told, there are only a few instances wherein a commercial or a video advertisement turned viral and became news. You might be interested in real estate marketing plan examples.
Only advertisements and commercials that relate to the human soul and situations become instantly famous, even if it was executed on a very low budget. Because all videos tell a story. You may also check out quality plan examples for more details and for your reference.
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13. Create a client testimonial packet
Testimonies from your previous buyers or clients are very important when trying to win people’s trust.
You cannot simply expect people to trust you if they have not heard of you before or at least heard a testimony of a person claiming that he or she has used your product before and enjoyed it very much. Once you garner enough testimonials from people, you can use them in your video advertisement to help improve people’s trust on you. Here are some weekly plan examples for more details and reference.
14. Create viral infographics to share on social media
Sometimes you see people not reading newspapers or even books these days. That is actually understandable, since everyone is visual these days. They do not like reading too wordy articles or read books about the movies that they can easily watch in the movie theater. You may also see steps for building a best digital marketing plan.
There are some news media organizations that are making use of infographics so that the readers will be able to understand all the important information clearly and concisely in one go instead of reading through the whole article that might eventually bore out the reader. If videos can be made viral, then there is no reason as to why infographics cannot be viral as well. In this case, it is all about content and design. Here are some work plan examples that you can check out.
15. Learn how to market to millennials
Millennials and those born on Generation Z. Technological advancements. Social media. How on earth do you plan to market your product to these kind of people? Especially when you are a start-up company filled with people who know nothing about them? Simple: learn, gather data. To cater them, you have to be one of them. You may also like company plan examples.
Know their interests. Know their hobbies. Know their likes and their dislikes. Understand on what kind of place they are looking for. What kind of facilities do they like? Millennials today tend to be very random and picky and choosy. They want more style. More color. Or perhaps something more minimalist. You may also check out communication plan examples.
Get ahead of the competition and try to understand the audience you are dealing with. When you learn to market to the millennials, you can sell your product with ease to anyone. You may also check out annual plan examples for more information.
16. Craft a personalized message for your buyers
When you write your message, remember the following points. You may also check out personal plan examples.
- Make the message about them. They don’t care about you. So, tell them how you can help them as quickly as possible.
- Be clear. If a seller is not sure what you want them to do, they’ll never call you.
- Match your message to your seller.
- Make your message short and sweet. In our fast-paced world, people rarely read all their formal email. Unsolicited mail often hits the trash can. If you want your message to be heard, do it quickly.
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17. Create a blog that answers client’s questions
A blog in this case is not really necessary. More like a Frequently Asked Questions (FAQ) page on your website or on your social media platform. Some of your clients and buyers will tend to ask question regarding the property, its facilities and amenities. You may also see marketing action plan examples.
You will encounter people who will ask repeated questions that previous buyers and clients have asked before. If that is the case, make sure to gather up the most common questions that people ask and place it up on your website to prevent unnecessary calling and inquiring over the phone. You may also check out job plan examples for more details and information.
18. If they can’t come to the open house, bring the open house to them
Try hosting a virtual open house that used proprietary technology to offer 360-degree immersive panoramic photography.
A person attending the open house could feel like he or she was in the apartment doing an in-person walk-through. To make it more attractive, you can also attach a contest to the virtual open house. Anyone who walks through five of the seven rooms will automatically get a chance to win an iPad. Here are some examples of risk plans that you may use as reference.
19. Grow your network with regular get-togethers
Another top strategy remains the personal touch. Try hosting a monthly happy hour open bar in New York City and invite your top clients and their friends and families. It’s a great way to grow your network organically, and you can get some of your best sales clients in this manner. Here are some examples on implementation plans.
20. Use professional photography to win more listings and sell them faster
Buyers are increasingly turning to online photography as the first step in the process of purchasing a property. It’s not enough anymore to simply put a sign in the front yard. To compete with even an average listing agent, you have to create a story that compels buyers to take the next step. That story most often begins with a picture. You may also like business plan examples.
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