When you would be having a new product or book, you might think of having a launching event for that in order to make your product or book be known to the public and this also a way of advertising your product or book. Such event calls for a launch speech. A launch speech is necessary in order for you to impart an information to your audience or to the attendees of your event so that they can be aware of what your product or book is all about and all of your struggles and joys as you created it. If it is your first time to write for your launching speech or that you have had a difficulty of making and delivering one before, this article gives you thirteen examples of launching speeches, contains tips in delivering your launch speech and points you should keep in mind when writing one.
5 Important Points on Writing Your Launch Speech
Writing launching speeches might give you the overwhelming feeling since you do not get to write a speech every day or even at least once a month since launching events do not happen on a daily and usual basis. It sometimes takes many years to write a book and years to conceptualize and create a product. Writing a launch speech is not really that usual to make. Here are five important things you should keep in mind when you would be writing about what could be your first launch speech to date.
Point # 1: Your Intention of Having a Launch Speech
Remember that you are writing a launch speech, so definitely your intention is to share to your audience about what you are launching or for what reason you are launching for and for what purpose should your audience know about it. Your intention could be simply advertising your product and make it known to the people you have invited in the launch. How are you going to write your speech outline in order to achieve that intention? If you simply intend to make your audience feel something towards the book and what your book is all about, then how are you going to appeal to their emotions?
Point # 2: Know and Give Your Audience What it Wants
Your audience does not need any other unnecessary things from you as you deliver your launch speech. They do not anymore need a powerpoint presentation speech about your product or book; they just need two simple things from you: a clear path and a destination. You have to make it clear to them the path in which your speech is going to pass through and they would also want to know what is the purpose of your speech. Unless your audience is a pack of adventure seekers, who wants to go on a lengthy road trip without knowing where exactly the destination is, right? You do not have to write in a way that you would sound mysterious and intriguing to your audience in order to make them feel something because it can only do nothing but confuse them and it results to their divided attention.
Point # 3: Keeping Your Speech Simple and Direct to the Point
Your audience does not have every time in the world to listen to you as you deliver your launch speech. Your speech does not have to belong even if you’re adding information about your product or book. Just have at least three points that can also serve as your guideline in writing and below those points, have at least three supporting statements. Just keep your speech simple and direct to the point but at the same time, still memorable to the audience or to the attendees of your event. Remember that not all people possess the capability of remembering the things they heard so make sure that your launch speech is not too short to make your audience feel hanging or too long to bore your audience.
Point # 4: Information About Your Product or Book
Do not forget including an information about your product or book. For a product launching, you can share the specifications or features of your product. Even if it could be already written in the packaging of your product, you might want to share some information about it as well since there are some people who are lazy to read. For a novel launching, you can always share something about it without having to spoil your potential readers. You can just give an overview, your inspiration for writing it, the character and events that are based on real-life events, and you can also share which character of your book you can relate to. Just make sure that you do not overload your launch speech with too much information as this can bore your audience. You can alternate information and personal and relatable experiences in your launch speech so that your audience will give all their attention to you.
Point # 5: Your Speech Structure
Notice that there are some speakers who deliver a speech and would pause to make way and space for their audience’s reactions and applause? For some, it’s an impromptu and also for some, it is actually planned especially if you know that your speech is going to garner some reaction like when you would delivering a joke or sharing embarrassing moments in your journey as you reach for your life goals.
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Simple Book Launch Speech
Tips on Delivering a Launch Speech
Your launch speech could be about your book launch, product launch, or any kind of event that you will be launching something. Whatever purpose your launching event is, you might need these tips in delivering your launch speech.
1. Connect with your audience.
This is perhaps the most important thing you should do in whatever kind of speech you should deliver to your audience. One way of connecting to your audience is to tell real stories as you pave your path in achieving, perhaps, one of your smart goals which are to launch your own product or to launch your very first novel. Even if your audience has varying goals in life, they might just relate to you since they might currently be experiencing setbacks and struggles as they are listening to your speech. You can also connect with your audience by giving them short inspirational talk that will motivate them to pursue whatever dreams they are trying to reach and achieve.
In terms of a book launch, you could connect with your audience by telling them the story of how the book came to be – what motivated you to write it, do you remember the moment you decided to write it, what brought you to this moment in time, your background, etc. Show your personality and your audience will be engaged and connect with you.
2. Be memorable.
There are many simple ways on how to be a memorable speaker. You can use quotes and funny anecdotes that are still related to your product or book or the reason why you are holding a launching event. You can also be memorable if you share stories about your journey before reaching to where you are now as a means of making your launching event or your product or book memorable to the people you have invited in you launching event. However, do not stray away from your true and authentic self. The tendency about trying to become memorable in your speech is that you would make up stories in order to be memorable– do not stray towards this path as this will keep you away from your real and authentic self. Do not try to impress people and lure them with your sappy, made-up stories just so the will buy and e interested in your book or product.
3. Use appropriate language.
The use of appropriate language could also mean not using jargons about your product or book because not every people in the audience that you have invited can understand it. Do not also use profane words as there are still some people who are not yet open to hearing such kind of words. Remember that you are delivering your launch speech to the audience so make sure that you make the wording of you launch speech appropriate and suitable for them to listen to.
4. Express your gratitude.
Always thank the people that helped you on your journey as you pave your path towards reaching your career goals. Do not just give thanks to the default groups people, like your family, friends, and colleagues, express gratitude to those people who unknowingly helped and inspired you as you create your product or your book. However, do not dwell much on thanking and naming a lot of people as this can take time and every speech always has a time limit.
5. Say something about your product or book.
Launching events are for the product or book that you are launching. Failing to add some information about your product or book would defeat the purpose of the launching event since it is in launching events that you would be able to extensively tell something about your product or book. It is also suggested to narrate your journey in creating your product or in writing your book. This will inspire the people in your audience to continue whatever they are pursuing in life.
For example, you are launching a book, you can give an overview of what it is about, what was your inspiration as you wrote it, and also narrate the struggles, the setbacks, and the joy as you wrote your book. Another example is when you were creating your product, you can narrate the funny and moments as you try to conceptualize and finally creating your product. These are the kinds of stories people would love to hear especially in launching events so make sure to include them as you deliver your launch speech.
