Good Mission Statement

A mission statement serves as the guiding compass of an organization, encapsulating its purpose, strategy, and values in a succinct manner. Good mission statements are clear, inspiring, and meaningful, driving all stakeholders towards a shared goal. Here, we have curated a list of exceptional mission statement examples that epitomize these qualities and effectively communicate their organizations’ core purposes.

100 Good Mission Statement Examples

These mission statements are written broadly to accommodate different business types, but can be modified to better suit specific company needs.

1. “To provide high-quality, accessible products that enhance everyday life.”
2. “To offer exceptional services that meet and exceed customer expectations.”
3. “To shape a sustainable future through innovative solutions.”
4. “To enrich lives with inspiring, eco-friendly solutions.”
5. “To be the trusted partner in achieving health and wellness goals.”
6. “To create and deliver unparalleled entertainment experiences.”
7. “To empower customers through world-class digital innovations.”
8. “To lead in sustainable industry practices and inspire others to do the same.”
9. “To simplify life with easy-to-use, efficient solutions.”
10. “To build a more secure future through cutting-edge technology.”
11. “To provide the tools for individuals and businesses to succeed.”
12. “To design experiences that inspire creativity and connection.”
13. “To ignite growth by pioneering industry-changing solutions.”
14. “To make the world a better place through education and understanding.”
15. “To deliver services that uphold the highest standards of integrity and quality.”
16. “To foster positive community impact through our products and services.”
17. “To revolutionize the market with trendsetting solutions.”
18. “To set the standard in customer satisfaction through quality and innovation.”
19. “To build a healthier future for our planet with eco-conscious practices.”
20. “To transform dreams into reality with our comprehensive suite of services.”
21. “To provide unparalleled value to our customers, stakeholders, and communities.”
22. “To inspire change with groundbreaking technologies.”
23. “To cultivate a vibrant community with our all-inclusive platform.”
24. “To forge the path to success with our commitment to excellence.”
25. “To be the catalyst in accelerating personal and professional growth.”
26. “To elevate experiences through our commitment to innovation and quality.”
27. “To lead in our industry through service, excellence, and innovation.”
28. “To contribute to a safer world with trusted security solutions.”
29. “To harness the power of innovation to improve lives.”
30. “To illuminate the path to success with comprehensive, user-friendly tools.”
31. “To spark joy and comfort with our line of lifestyle products.”
32. “To bring the world closer through advanced communication solutions.”
33. “To encourage a greener planet with our eco-friendly products.”
34. “To uphold the highest standard of integrity in all our actions.”
35. “To deliver versatile, high-quality products for everyday use.”
36. “To champion progress through innovative technology.”
37. “To simplify the complex with efficient and accessible solutions.”
38. “To help customers achieve their goals with our suite of services.”
39. “To drive transformation with products and services that lead in their markets.”
40. “To provide an exceptional experience that goes beyond the ordinary.”
41. “To create lasting value through innovative, customer-centric solutions.”
42. “To amplify success by providing high-quality, reliable tools.”
43. “To inspire healthier communities through comprehensive wellness solutions.”
44. “To revolutionize the industry with forward-thinking solutions.”
45. “To lead with services that prioritize quality, innovation, and efficiency.”
46. “To empower people with the tools to achieve their dreams.”
47. “To foster growth and inspiration through high-impact solutions.”
48. “To be an integral part of customers’ success.”
49. “To build stronger communities through quality products and services.”
50. “To shape the future with revolutionary ideas and solutions.”
51. “To improve everyday life with innovative and efficient solutions.”
52. “To guide individuals to their best selves through comprehensive services.”
53. “To push boundaries and redefine standards in our industry.”
54. “To serve with quality and commit to innovation in our practices.”
55. “To provide the platform for growth and success.”
56. “To brighten futures through groundbreaking innovations.”
57. “To enrich lives and contribute to global progress.”
58. “To revolutionize our industry with unmatched services.”
59. “To make the world a better place through sustainable practices.”
60. “To empower and inspire with dynamic solutions.”
61. “To enhance customer satisfaction through innovation and quality service.”
62. “To deliver a brighter, more sustainable future.”
63. “To pioneer in our industry with services that make a difference.”
64. “To lead in delivering innovative and reliable solutions.”
65. “To create vibrant, healthy communities through our products and services.”
66. “To forge a future of growth and prosperity.”
67. “To change the world through unique, innovative solutions.”
68. “To drive excellence in our industry through innovation and integrity.”
69. “To be the trusted partner in realizing your dreams.”
70. “To make life easier through high-quality, accessible services.”
71. “To build a better tomorrow through sustainable solutions.”
72. “To inspire and facilitate growth through innovation.”
73. “To champion customer success through our comprehensive service suite.”
74. “To create and deliver unparalleled value.”
75. “To shape a healthier world with our range of wellness products.”
76. “To be the go-to solution for modern, efficient services.”
77. “To drive innovation and inspire change in our industry.”
78. “To shape a brighter future through world-class solutions.”
79. “To pioneer the future with our range of innovative products.”
80. “To create value in every interaction.”
81. “To redefine standards with our innovative, efficient solutions.”
82. “To inspire trust through quality service.”
83. “To nurture dreams with our range of comprehensive services.”
84. “To improve the world through sustainable, innovative solutions.”
85. “To drive growth and success through exceptional service.”
86. “To deliver the promise of a brighter tomorrow.”
87. “To build a world of possibilities through innovative solutions.”
88. “To be the partner of choice for navigating the future.”
89. “To provide accessible solutions that make a real difference.”
90. “To fuel growth and innovation through high-quality service.”
91. “To lead the way in sustainable, responsible practices.”
92. “To make a difference in the world with our innovative solutions.”
93. “To enrich lives by delivering value in our services.”
94. “To redefine the standards of excellence in our industry.”
95. “To inspire change and progress through our products and services.”
96. “To be at the forefront of innovation in our industry.”
97. “To set the standard for quality and innovation in our field.”
98. “To be the catalyst for change and innovation in our industry.”
99. “To deliver excellence in every facet of our business.”
100. “To provide solutions that empower, inspire, and create a better future.”

Good Mission Statement Examples from Top Brands and Companies to Inspire You

Technology Industry

1. Microsoft: “Our mission is to empower every person and every organization on the planet to achieve more.”
2. Google: “To organize the world’s information and make it universally accessible and useful.”
3. IBM: “To lead in the creation, development and manufacture of the industry’s most advanced information technologies.”
4. Oracle: “We help people and companies collect, organize, and visualize data to deliver competitive advantage.”
5. Tesla: “To accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.”

Retail Industry

1. Amazon: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
2. Walmart: “To help people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices.”
3. Nordstrom: “To give customers the most compelling shopping experience possible.”
4. Home Depot: “To provide the highest level of service, the broadest selection of products and the most competitive prices.”
5. IKEA: “To create a better everyday life for the many people.”

Healthcare Industry

1. Johnson & Johnson: “To blend heart, science and ingenuity to profoundly change the trajectory of health for humanity.”
2. Pfizer: “To deliver breakthroughs that change patients’ lives.”
3. Merc: “To discover, develop and provide innovative products and services that save and improve lives around the world.”
4. Novartis: “To discover new ways to improve and extend people’s lives.”
5. Gilead Sciences: “To discover, develop and commercialize innovative therapeutics in the areas of unmet medical needs.”

Food and Beverage Industry

1. McDonald’s: “To be our customers’ favorite place and way to eat and drink.”
2. Coca-Cola: “To refresh the world in mind, body and spirit. To inspire moments of optimism through our brands and actions.”
3. PepsiCo: “To provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats.”
4. Starbucks: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
5. Nestlé: “To enhance quality of life and contribute to a healthier future.”

Entertainment Industry

1. Disney: “To entertain, inform and inspire people around the globe through the power of unparalleled storytelling.”
2. Netflix: “To entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV shows, movies and documentaries.”
3. Spotify: “To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.”
4. ViacomCBS: “Creating incredible experiences that inspire audiences everywhere.”
5. Sony Entertainment: “To fill the world with emotion, through the power of creativity and technology.”

Automotive Industry

1. Ford: “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.”
2. General Motors: “We are committed to delivering safe, reliable, world-class products while respecting the environment and supporting the communities in which we live and work.”
3. Toyota: “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.”
4. Volkswagen: “Offering mobility in a sustainable way – with the goal of making Volkswagen the leading brand for electric mobility.”
5. Tesla: “To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.”

Financial Services Industry

1. JP Morgan Chase: “To be the best financial services company in the world. In every decision we make, we consider first and foremost the impact on our people, clients, and shareholders.”
2. Goldman Sachs: “To help our clients achieve their financial objectives by providing them with creative, best-in-class advice and execution.”
3. American Express: “To provide the world’s best customer experience every day.”
4. Visa: “To connect the world through the most innovative, reliable and secure digital payment network that enables individuals, businesses and economies to thrive.”
5. Wells Fargo: “We’re committed to serving our customers’ financial needs and changing lives, businesses, and communities for the better.”

Telecommunications Industry

1. AT&T: “To inspire human progress through the power of communication and entertainment.”
2. Verizon: “We deliver the promise of the digital world to our customers. We make their innovative lifestyles possible. We do it all through the most reliable network and the latest technology.”
3. T-Mobile: “We are redefining the way consumers and businesses buy wireless services through leading product and service innovation.”
4. Comcast: “To shape the future of media and technology.”
5. Vodafone: “To connect for a better future. We are committed to helping our customers, our employees, our shareholders and our communities make the most of their world.”

Aerospace and Defense Industry

1. Boeing: “Connect, Protect, Explore and Inspire the World through Aerospace Innovation.”
2. Lockheed Martin: “We solve complex challenges, advance scientific discovery and deliver innovative solutions to help our customers keep people safe.”
3. Raytheon Technologies: “To use our diverse talents and unique perspectives to make the world a safer place.”
4. Northrop Grumman: “To be the most trusted provider of systems and technologies that ensure the security and freedom of our nation and its allies.”
5. General Dynamics: “To deliver innovative solutions that help our customers provide superior products and services.”

Education Industry

1. Pearson: “To help people make more of their lives through learning.”
2. Chegg: “To help students save time, save money, and get smarter in order to improve the overall return on educational investment.”
3. Coursera: “To provide universal access to the world’s best education.”
4. Khan Academy: “To provide a free, world-class education for anyone, anywhere.”
5. edX: “Increase access to high-quality education for everyone, everywhere.”

Non-Profit Industry

1. American Red Cross: “To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.”
2. World Wildlife Fund: “To conserve nature and reduce the most pressing threats to the diversity of life on Earth.”
3. UNICEF: “To advocate for the protection of children’s rights, to help meet their basic needs and to expand their opportunities to reach their full potential.”
4. Doctors Without Borders: “To provide lifesaving medical care to those most in need.”
5. Habitat for Humanity: “Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities and hope.”

Energy Industry

1. Shell: “To power progress together by providing more and cleaner energy solutions.”
2. ExxonMobil: “To provide the energy that helps underpin growing economies and improve living standards around the world.”
3. Chevron: “To develop the energy that improves lives and powers the world forward.”
4. BP: “To re-imagine energy for people and our planet. We want to help the world reach net zero and improve people’s lives.”
5. Duke Energy: “To transform our power grid, and deliver cleaner, more reliable energy to our customers.”

Real Estate Industry

1. CBRE: “To shape the future of real estate for a better world.”
2. Jones Lang LaSalle: “To help real estate owners, occupiers and investors achieve their business ambitions.”
3. Zillow: “To give people the power to unlock life’s next chapter.”
4. RE/MAX: “To help our agents live exceptional lives.”
5. Coldwell Banker: “To empower our people to leave their mark on the world of real estate.”

Construction Industry

1. Vinci: “Because our projects are in the public interest, we at Vinci consider that we have a duty to reach out to our public and private sector partners and to engage in dialogue with them and are publishing a new Manifesto with commitments meeting that objective.”
2. Bechtel: “We design, engineer, and build projects that create opportunity, improve lives, and strengthen communities.”
3. AECOM: “To deliver a better world by creating, enhancing and sustaining the world’s built, natural and social environments.”
4. Jacobs Engineering: “We aim to advance the world by solving its greatest challenges.”
5. Skanska: “We exist to build for a better society.”

Tourism and Hospitality Industry

1. Marriott: “To be the world’s favorite travel company.”
2. Hilton: “To fill the earth with the light and warmth of hospitality.”
3. Hyatt: “To care for people so they can be their best.”
4. Accor: “We bring Augmented Hospitality to life, offering unique and meaningful experiences to our clients.”
5. Intercontinental Hotels Group (IHG): “To create Great Hotels Guests Love.”

Fitness Industry

1. Nike: “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”
2. Adidas: “We strive to help you perform your best.”
3. Under Armour: “To make all athletes better through passion, design and the relentless pursuit of innovation.”
4. Fitbit: “To empower and inspire you to live a healthier, more active life.”
5. Peloton: “To use technology and design to connect the world through fitness, empowering people to be the best version of themselves.”

Publishing Industry

1. Penguin Random House: “To foster a universal passion for reading by partnering with authors to help create stories and communicate ideas that inform, entertain, and inspire.”
2. HarperCollins: “To inspire, educate, and entertain, one book at a time.”
3. Simon & Schuster: “To entertain and inform readers worldwide, promoting authors and their works locally and globally.”
4. Macmillan Publishers: “To publish the best literature and provide the highest level of support to our authors.”
5. Hachette Book Group: “To publish great books well.”

Agriculture Industry

1. Cargill: “To nourish the world in a safe, responsible and sustainable way.”
2. Monsanto: “To help farmers around the world to produce healthier food more efficiently.”
3. John Deere: “We are committed to those linked to the land. We will run a great business that creates distinctive and targeted customer experiences, and sustainable and profitable growth.”
4. Syngenta: “We help farmers to face the challenges of modern agriculture with innovative solutions and partnerships.”
5. Archer Daniels Midland: “To unlock the potential of nature to improve the quality of life.”

Pharmaceutical Industry

1. Merck & Co: “To discover, develop and provide innovative products and services that save and improve lives around the world.”
2. Pfizer: “To deliver breakthroughs that change patients’ lives.”
3. Novartis: “To discover new ways to improve and extend people’s lives.”
4. Roche: “Doing now what patients need next.”
5. Gilead Sciences: “To discover, develop and commercialize innovative therapeutics in the areas of unmet medical needs.”

Cosmetics Industry

1. Estée Lauder: “Bringing the best to everyone we touch.”
2. L’Oreal: “Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety.”
3. Coty: “To celebrate and liberate the diversity of beauty.”
4. Avon: “To celebrate women’s power to make a beautiful and positive impact in the world.”
5. Revlon: “To provide glamour, excitement and innovation through quality products at affordable prices.”

Airline Industry

1. Delta Airlines: “To connect people and the world.”
2. United Airlines: “Connecting people. Uniting the world.”
3. American Airlines: “To care for people on life’s journey.”
4. Southwest Airlines: “To connect People to what’s important in their lives through friendly, reliable, and low-cost air travel.”
5. JetBlue: “To inspire humanity – both in the air and on the ground.”

Insurance Industry

1. Allstate: “To keep our customers in Good Hands by providing insurance and financial products to help them protect their assets and realize their dreams.”
2. AIG: “To provide a wide range of insurance solutions for commercial, institutional and individual customers.”
3. State Farm: “To help people manage the risks of everyday life, recover from the unexpected, and realize their dreams.”
4. MetLife: “To help our customers and their families navigate life together.”
5. Prudential: “To help our customers achieve financial prosperity and peace of mind.”

Retail Industry

1. Walmart: “To save people money so they can live better.”
2. Amazon: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
3. Costco: “To continually provide our members with quality goods and services at the lowest possible prices.”
4. Target: “To help all families discover the joy of everyday life.”
5. Home Depot: “To provide the highest level of service, the broadest selection of products, and the most competitive prices.”

Electronics Industry

1. Apple: “To make great products that create a better world.”
2. Samsung: “To inspire the world with our innovative technologies, products and design that enrich people’s lives and contribute to social prosperity by creating a new future.”
3. Sony: “To fill the world with emotion, through the power of creativity and technology.”
4. Microsoft: “To empower every person and every organization on the planet to achieve more.”
5. Intel: “To create world-changing technology that enriches the lives of every person on earth.”

Fashion Industry

1. Zara: “To help customers to find their own style and to wear it with confidence.”
2. H&M: “To democratize fashion and make it accessible to all.”
3. Nike: “To bring inspiration and innovation to every athlete in the world.”
4. Adidas: “To be the best sports brand in the world.”
5. LVMH: “To represent the most refined qualities of Western ‘Art de Vivre’ around the world.”

Food and Beverage Industry

1. Coca-Cola: “To refresh the world… To inspire moments of optimism and happiness… To create value and make a difference.”
2. PepsiCo: “To create more smiles with every sip and every bite.”
3. Starbucks: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
4. McDonald’s: “To be our customers’ favorite place and way to eat and drink.”
5. Nestle: “To enhance quality of life and contribute to a healthier future.”

Transportation and Logistics Industry

1. FedEx: “To provide businesses and consumers with a broad portfolio of transportation, e-commerce and business services that provides distinctive, lasting and substantial improvements.”
2. UPS: “To help businesses, large and small, operate more efficiently and successfully in the markets they serve.”
3. Maersk: “To enable and facilitate global supply chains and provide opportunities for our customers to trade globally.”
4. Uber: “To ignite opportunity by setting the world in motion.”
5. Lyft: “To improve people’s lives with the world’s best transportation.”

Waste Management Industry

1. Waste Management: “To enable our customers to extract value from waste and to create a sustainable future.”
2. Republic Services: “To make proper disposal easy for our customers while protecting the environment.”
3. Clean Harbors: “To create a safer, cleaner environment through the treatment, recycling, and disposal of hazardous materials.”
4. Advanced Disposal: “To deliver environmentally sound, cost-effective waste management solutions.”
5. Veolia: “To resource the world, helping our customers address their environmental and sustainability challenges in energy, water and waste.”

Mining and Metals Industry

1. BHP: “To bring people and resources together to build a better world.”
2. Rio Tinto: “As pioneers in mining and metals, we produce materials essential to human progress.”
3. Vale: “To transform natural resources into prosperity and sustainable development.”
4. ArcelorMittal: “To lead the future of the steel industry with a strong focus on sustainability.”
5. Glencore: “To responsibly source the commodities that advance everyday life.”

Biotechnology Industry

1. Amgen: “To serve patients.”
2. Gilead: “To discover, develop and commercialize innovative therapeutics in the areas of unmet medical needs.”
3. Biogen: “To pioneer in neuroscience.”
4. Genentech: “To develop drugs for significant unmet medical needs.”
5. Celgene: “To deliver innovative and life-changing drugs for our patients.”

Chemical Industry

1. Dow Chemical Company: “To passionately create innovation for our stakeholders at the intersection of chemistry, biology, and physics.”
2. BASF: “We create chemistry for a sustainable future.”
3. DuPont: “To empower the world with the essential innovations to thrive.”
4. Monsanto: “To deliver agricultural products that support farmers all around the world.”
5. LyondellBasell: “To advance possible by enhancing the value of our products, improving sustainability, fostering creativity, and developing our most important asset, our people.”

Maritime Industry

1. Maersk: “To enable and facilitate global supply chains and provide opportunities for our customers to trade globally.”
2. MSC: “To lead the shipping industry towards a more sustainable future.”
3. Carnival Corporation: “To consistently deliver fun, memorable vacations at a great value.”
4. Royal Caribbean: “To inspire adventure and deliver the extraordinary.”
5. Norwegian Cruise Line: “To provide a consistently superior cruise vacation by exceeding customer expectations and embracing our passion for innovation that delivers freedom and value for our guests, travel partners, team members and shareholders.

Good Mission Statement Examples For Business

A mission statement provides direction and describes a business’s purpose to stakeholders, employees, and the public. For a business, a good business mission statement will encompass the organization’s goals, values, and vision.

1. “To set the gold standard in our industry through innovative, quality service.”
2. “To empower our customers by providing exceptional products that improve their lives.”
3. “To revolutionize our industry with cutting-edge solutions and practices.”
4. “To deliver unparalleled customer experiences through our unique, high-quality offerings.”
5. “To lead in sustainability, making a positive impact through our business practices.”
6. “To inspire growth, transformation, and success through our world-class services.”
7. “To provide superior, reliable solutions that customers can trust.”
8. “To enrich communities worldwide through our commitment to innovation and service.”
9. “To shape the future of our industry through market-leading innovations.”
10. “To create value for our customers, employees, and stakeholders through responsible business practices.”

Good Mission Statement Examples for Small Business

A Small Business mission statement can guide their decision-making and strategy while communicating the company’s purpose to its customers. It should encapsulate the business’s goals, values, and approach to service or products.

1. “To provide our local community with high-quality goods that support a sustainable lifestyle.”
2. “To build relationships with customers through exceptional service and unique, handcrafted products.”
3. “To contribute to our community’s wellbeing with our eco-friendly and responsible business practices.”
4. “To offer personalized, top-tier services that meet our customers’ evolving needs.”
5. “To enrich our community by delivering unparalleled value and superior products.”
6. “To inspire a healthier lifestyle through our organic, locally-sourced products.”
7. “To serve our community with integrity, providing high-quality products that customers trust.”
8. “To forge strong, meaningful relationships with our customers through exceptional service.”
9. “To create a positive impact in our community through our sustainable, ethically-sourced products.”
10. “To empower our customers by providing innovative solutions tailored to their needs.”

Good Mission Statement Examples for Students

A mission statement for a student can provide a clear path towards their goals. It can help them make informed decisions and inspire them to stay committed to their educational journey.

1. “To pursue knowledge passionately and make a positive impact in my community.”
2. “To cultivate a lifelong love for learning and contribute meaningfully to society.”
3. “To strive for academic excellence and to use my education to benefit others.”
4. “To embrace new opportunities for learning, growing, and making a difference.”
5. “To seek knowledge, inspire change, and prepare for a future of service.”
6. “To work diligently towards my academic goals and contribute positively to my community.”
7. “To build a foundation for lifelong learning and career success.”
8. “To challenge myself acadically and personally, striving for growth and excellence.”
9. “To value education as a tool for personal development and social change.”
10. “To commit to my education, personal growth, and the pursuit of my passions.”

Good Mission Statement Examples for Personal Purpose

A personal mission statement outlines your goals, values, and approach to life. It serves as a guide, helping you make decisions that align with your personal beliefs and objectives.

1. “To live authentically, embracing every opportunity for growth and learning.”
2. “To inspire those around me through kindness, empathy, and positivity.”
3. “To pursue my passions relentlessly, and to make a positive impact on the world.”
4. “To strive for balance in all aspects of life, nurturing mind, body, and spirit.”
5. “To embody resilience, seizing every opportunity to learn, grow, and inspire others.”
6. “To lead a life of integrity and purpose, prioritizing personal growth and contribution.”
7. “To seek happiness and fulfillment by living authentically and serving others.”
8. “To cultivate a life of gratitude, mindfulness, and continuous learning.”
9. “To live purposefully, making positive contributions to the world around me.”
10. “To strive for personal excellence and live a life that reflects my values.”

Good Mission Statement Examples for Team

A team mission statement unites members around a common purpose. It can foster a sense of identity, guide decision-making, and help members stay focused on shared objectives.

1. “To collaborate effectively, leveraging our diverse strengths towards our shared goals.”
2. “To inspire each other to achieve excellence through teamwork and mutual respect.”
3. “To foster a culture of collaboration, accountability, and continuous improvement.”
4. “To work together in the pursuit of our collective goals, valuing each member’s contributions.”
5. “To build a supportive, empowering team environment where every voice is valued.”
6. “To be a cohesive, effective team that achieves superior results.”
7. “To collaborate, innovate, and strive for team excellence in all our endeavors.”
8. “To respect and value the diversity of our team, fostering an environment of inclusion and cooperation.”
9. “To operate as a unified team, working towards our shared vision with commitment and enthusiasm.”
10. “To promote a team culture of respect, collaboration, and continuous growth.”

Good Mission Statement Examples for a Non-profit

A mission statement for a non-profit organization communicates its purpose and the impact it aims to make. It can inspire action, guide strategic decisions, and inform the public about the organization’s work.

1. “To empower communities through education, fostering growth and sustainable development.”
2. “To advocate for social justice, championing equality and human rights worldwide.”
3. “To protect and preserve our environment for future generations.”
4. “To provide resources and support for those in need, fostering stronger communities.”
5. “To catalyze positive social change through advocacy, education, and support services.”
6. “To promote health and wellbeing in underserved communities, providing essential medical services.”
7. “To inspire hope and empower individuals through compassionate service and support.”
8. “To champion the rights of the underprivileged, working towards equality and justice.”
9. “To work tirelessly to eradicate poverty and hunger, promoting sustainable development.”
10. “To create opportunities for a better life for everyone, championing education and financial stability.”

Good Mission Statement Examples for Resume

A resume mission statement, also known as a personal statement or career objective, summarizes your professional goals and ambitions. It offers potential employers a snapshot of who you are and what you aim to achieve in your career.

1. “To leverage my skills and experience in a challenging role that promotes professional growth.”
2. “To secure a position that allows me to utilize my technical skills and contribute to the team’s success.”
3. “To obtain a leadership role where I can inspire others and drive organizational success.”
4. “To contribute my skills and experience to a dynamic team, fostering innovation and growth.”
5. “To secure a challenging position that allows me to apply my creativity and problem-solving skills.”
6. “To use my skills and expertise to make a meaningful contribution to a forward-thinking company.”
7. “To pursue a role that fosters professional development and offers opportunities for advancement.”
8. “To contribute to a company’s success with my strong work ethic and proven skills.”
9. “To secure a role where I can bring my commitment to excellence and drive for results.”
10. “To utilize my skills and experience in a role that offers challenges and opportunities for growth.”

Good Mission Statement Examples for a University

A university’s mission statement communicates its commitment to education, research, and community service. It helps to establish the institution’s identity, core values, and strategic priorities.

1. “To cultivate a thriving academic community, fostering intellectual growth and innovation.”
2. “To empower students through inclusive, world-class education and transformative experiences.”
3. “To inspire lifelong learning, critical thinking, and personal growth in a diverse academic community.”
4. “To drive innovation and contribute to society through cutting-edge research and education.”
5. “To champion excellence in education, research, and service to society.”
6. “To cultivate leaders of tomorrow through comprehensive, high-quality education.”
7. “To empower our students to reach their full potential through inclusive, rigorous education.”
8. “To inspire and facilitate learning, research, and service in pursuit of a better world.”
9. “To shape the future through innovative education, research, and community engagement.”
10. “To foster an environment of academic excellence and innovation, preparing students for global leadership.”

Good Mission Statement Examples for Marketing

A marketing mission statement outlines a company’s marketing goals and strategies. It provides direction and focus, helping the marketing team align their efforts with the company’s overall objectives.

1. “To engage our audience through compelling, creative storytelling that drives brand loyalty.”
2. “To leverage data-driven strategies to deliver personalized, impactful customer experiences.”
3. “To drive growth and brand recognition through innovative, results-driven marketing strategies.”
4. “To connect with our audience, fostering brand loyalty through authentic, value-driven content.”
5. “To elevate our brand through strategic marketing efforts that resonate with our target audience.”
6. “To leverage cutting-edge technology and insights to drive marketing innovation.”
7. “To inspire customer engagement and loyalty through compelling, data-driven marketing strategies.”
8. “To deliver superior customer experiences through personalized, targeted marketing efforts.”
9. “To drive brand growth and recognition through creative, impactful marketing strategies.”
10. “To foster customer loyalty and engagement through authentic, value-driven marketing.”

Good Mission Statement Examples for a Bakery

A mission statement for a bakery outlines its commitment to quality, service, and community. It communicates the bakery’s values and vision, helping to establish its brand identity and customer expectations.

1. “To delight our customers with freshly-baked, high-quality treats made from the finest ingredients.”
2. “To create joy through our homemade baked goods, served with love and care.”
3. “To bring the community together through the universal language of good food.”
4. “To bake with passion, offering our customers a taste of happiness with every bite.”
5. “To enrich our community with delicious, artisanal baked goods made from locally-sourced ingredients.”
6. “To serve love and warmth in the form of fresh, delicious bakery items.”
7. “To provide our community with delightful treats made from scratch, using traditional baking methods.”
8. “To create memorable experiences through our commitment to quality, taste, and service.”
9. “To bring joy and comfort to our community through the art of baking.”
10. “To provide our customers with a taste of home in every delicious, handcrafted treat.”

Good Mission Statement Examples for Yourself

A personal mission statement outlines your life goals and values. It serves as a guiding light, helping you make decisions that align with your personal beliefs and life objectives.

1. “To live fully, embracing each moment and opportunity that comes my way.”
2. “To inspire positivity through my actions and words, creating a ripple effect of kindness.”
3. “To pursue my passions fearlessly, living a life that reflects my values and aspirations.”
4. “To strive for balance and harmony in all aspects of my life.”
5. “To create a positive impact in my community and inspire others to do the same.”
6. “To live a life of purpose and passion, constantly learning and growing.”
7. “To enrich my life and the lives of others through compassion, service, and personal growth.”
8. “To live mindfully, fostering peace and happiness within myself and those around me.”
9. “To constantly evolve, embracing opportunities for personal development and self-improvement.”
10. “To lead a fulfilling, meaningful life, filled with love, joy, and adventure.”

Do’s and Don’s in a Good Mission Statement?

Do’s	Don’ts
1. Keep it concise and clear.	1. Don’t use jargon or complex language.
2. Make it unique to your organization or personal values.	2. Don’t create a generic statement that could apply to anyone.
3. Align it with your goals and values.	3. Don’t misalign it with your actual practices or intentions.
4. Make it inspirational and motivating.	4. Don’t make it vague or overly ambitious.
5. Ensure it provides a clear direction.	5. Don’t make it too specific or narrow in scope.
6. Communicate your purpose and why you exist.	6. Don’t forget to mention the purpose of your existence.
7. Make it easily understandable for anyone.	7. Don’t write it only for industry insiders.
8. Involve your team or stakeholders in its creation.	8. Don’t make it a top-down imposition without input.
9. Regularly review and update it as necessary.	9. Don’t set it and forget it; it needs to evolve.
10. Reflect your commitment to customers and/or community.	10. Don’t make it self-serving; show your value to others.

Good & Bad Examples of Mission Statements

Good Examples of Mission Statements	Bad Examples of Mission Statements
1. “To inspire and promote a love for lifelong learning in a diverse and inclusive community.”	1. “We aim to work in a sustainable way.” (Vague)
2. “To empower individuals to lead healthier, happier lives through holistic health and wellness solutions.”	2. “We sell quality products.” (Too generic)
3. “To create a world where everyone has access to clean, safe drinking water.”	3. “To make lots of money.” (Self-centered and lacks value for others)
4. “To drive innovation and contribute to society through cutting-edge research and development.”	4. “To be the best in the world.” (Unspecific and lacks clear direction)
5. “To champion animal rights and promote cruelty-free living through education and advocacy.”	5. “To deliver services.” (Too broad and unspecific)
6. “To foster an environment that encourages creativity and innovation, inspiring individuals to reach their fullest potential.”	6. “To build stuff and provide services.” (Vague and generic)
7. “To enrich lives through art, fostering a vibrant, creative community.”	7. “To do well and grow fast.” (Lacks specificity and direction)
8. “To support sustainable agriculture, contributing to a healthier planet and healthier people.”	8. “To make our shareholders happy.” (Does not articulate the company’s purpose or vision)
9. “To bring joy and comfort to those in need, through compassionate service and support.”	9. “To be the biggest and the best.” (Too vague, no concrete mission)
10. “To promote health and wellbeing in underserved communities, providing essential medical services.”	10. “Our mission is to operate a profitable business.” (No clear value proposition or purpose)

Characteristics of Good Mission Statement

The perfect or good mission statement is a clear, concise declaration that provides an overview of an organization’s overall purpose, strategy, and core values. It is a tool that helps set the direction and define the organization’s path.

A perfect mission statement has several key attributes:

1. Clarity: It clearly articulates the purpose of the organization, making it easy for stakeholders to understand what the organization stands for and what it seeks to achieve.

2. Conciseness: It is succinct, usually a few sentences long, making it easy to remember and communicate to others.

3. Inspiring: It motivates and inspires stakeholders, including employees, customers, and investors, by presenting an aspirational vision of what the organization seeks to achieve.

4. Alignment with Values: It aligns with the core values of the organization, providing a moral compass that guides the behavior of the organization and its stakeholders.

5. Distinctiveness: It sets the organization apart from others by emphasizing its unique attributes, strategies, or goals.

Therefore, the perfect mission statement is not merely a description of an organization’s activities but an articulation of its essence and its driving force. It not only tells the world what the organization does but why it does it, how it does it uniquely, and who it does it for.

In essence, a good mission statement provides direction and inspiration, guiding the organization’s strategic decisions, shaping its culture, and helping it navigate through times of change and uncertainty.