Hotel Marketing Plan Tips
Establishing a very successful hotel takes lots of time and patience. Rome was not built in a day after all. In fact, a lot of hotel businesses have shut down due to lack of guests or simply poor planning. You may also see strategic marketing plan examples.
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Just like every business establishment, it is imperative to come up with ways and means so that it can sustain itself. Here are some tips that you can use for your hotel business in order to bring back the clientele. For more details and information, you may also check out business plan examples.
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1. Keep guests coming back with a loyalty program
A customer loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products. You may also like marketing strategy plan examples.
Guests who keep staying at your hotel would eventually begin to wonder if there is going to be anything in it for them. There is often a criteria to help determine on what guests have to fulfill in order to qualify for the loyalty programs. You may also might be interested in how to write a marketing plan for a business.
Here are some of the examples of the best loyalty programs that the big hotel names have to offer: Starwood Preferred Guest, Wyndham Rewards, World of Hyatt, and Hilton Honors. For big spenders, this will not necessarily be a problem to them as they would expect some sort of return of investment afterward. For more examples of plans, please click on the hyperlink to find out more.
2. Take people on a virtual tour of your hotel
Virtual tours. What would be the first thing that comes to mind? Usually, it would be those virtual reality glasses that make you see and replicate the feeling of being in another world. But most hotel establishments do not possess that kind of technology to magically transport guests to see a 360-degree view of the hotel. You may also see restaurant marketing plan examples.
Instead, the best that they can do would be to post pictures of their restaurants and their rooms and even their lobbies to give that good first impression to the tourists and visitors who would wish to stay in the hotel having an idea of what it already looks like. While you are showing pictures of the rooms and the other establishments, it would also help if you included some details here and there about the place. You may also like product marketing plan examples.
Consumers are using Instagram as a primary method of research to decide which hotels and resorts feel like the best fit for their needs. There’s an assumption that hotel-generated Web content can be misleading, so consumers have turned to social media to peruse user-generated content of the property to see what the resort “actually” looks like. You may also check out event marketing plan examples.
Their first impression is often the hotel’s own Instagram page, so it’s important to run a well-groomed account that greets these researchers with authenticity and professionalism. Here are some examples of personal plans for more information and details.
3. Improve your TripAdvisor rating
For those who do not know what TripAdvisor is, it is an American travel and restaurant website that shows hotel and restaurant reviews, accommodation bookings, and other travel-related content. It also includes interactive travel forums.
Whenever your hotel or restaurant gets reviews from critics or customers or clients, it is imperative that you listen to what they have to say as what feedback and criticism is usually healthy to help an establishment improve its services and competence for the better. You may also see personal marketing plan examples.
Just as customers can add their personal comments online, so can the businesses themselves. But honesty is very important especially when you rate your services or add pictures to update your hotel profile. The more stars or the higher rating your hotel achieves, the more chances people will book a night in your hotel, depending on the location, of course. Here are more examples of business plans that you can use as reference.
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4. Hire an expert to improve your digital marketing
Marketing. The legwork of the hotel that makes sure the business is running smoothly without any trouble whatsoever. But at some point, it is important to understand that nothing is perfect and that there will always be obstacles that you need to conquer before you reach the top. As mentioned before, one of the reasons why hotel businesses crumble to the ground easily is because of poor marketing plans.
When you do not have a definite marketing plan to promote the business, you will not only lose opportunities, you will also lose profit and potential guests as well.
Online campaigns, food promotions, anniversary promos, Christmas specials, among others. Try hiring an expert to help you with these matters. Here are examples of evaluation plans to give you a guide.
5. Ask your guests for a TripAdvisor review
As mentioned before, reviews are important to gain popularity in your hotel and for people to keep coming back to stay longer. If the need arises, you can always ask your guests to leave a review not only in TripAdvisor but also to other blogging sites and trip review sites. But in reality, there is really no need for you to ask. Sometimes, you have to let the service speak for itself. You may also see integrated marketing plan examples.
If you know that you have done all you can to please the guest, then there is absolutely no need for you to worry as he or she will automatically do the work for you if the person is really keen in promoting the business to others.
Just as positive reviews via word of mouth or through the Internet can have a good effect toward the establishment, negative word of mouth can bring a business down to the grave. So be sure to give it your all. Here are some examples of project plans that may serve as reference.
6. Communicate directly with your customers on social media
There are times wherein your guests or clients will have questions or perhaps things they would like to say about the hotel or its services.
That is why it is very important to try and communicate with your customers and guests immediately. Try setting up a social media platform wherein the guests can easily contact you if they have any concerns or any suggestions they would like to make whatsoever. You can always try to using formal email, but sometimes it takes days for them to answer. Here are some examples of risk plans for future reference.
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7. Give a welcome cocktail or a free room upgrade when people check-in at your hotel online
Online booking. There are some perks and advantages when you choose to book online or perhaps go to some travel fairs to obtain some deals with hotels.
One way to lure them in would be to entice them with a welcome drink that usually happens when the guests step foot in the premises. Although it would be a bit too much, sometimes even granting them room upgrades are necessary (just as long as they fulfill the terms and conditions first). Here are some examples of emergency plans that you can use as a guide and as a reference.
8. Create special packages for group events
Small hotels have numerous marketing opportunities when it comes to hosting group events, but they are usually overlooked. Here are some examples of advertising plans that you can use as a guide.
- Family and friends reunions. Create special offers for private groups up to your capacity. Include a special menu and drinks package and throw in a small accommodation discount to increase your revenue.
- Offsite meetings. Reach out to local businesses with a special offer for half-day, full-day, and multi-day meetings. They need the rooms for management meetings away from the regular employees, marketing research, group-think sessions, and so much more. Postcards addressed to the assistants of different departments in a company will bring a much better result than Facebook ads. You may also see apartment marketing plan examples.
- Intimate weddings. Did you know they are becoming a trend? Weddings for only closest friends and relatives of up to 20–30 guests are becoming very popular. Target them before everybody else does and get a nice revenue from your food and beverage and rooms departments. You may also like digital marketing plan examples.
9. Check your online listings
Do you know how your hotel stacks up against the competition when potential guests are searching online for a place to stay? Use Yext to scan local listings across multiple sites, such as Google, Bing, Facebook, and more. You’ll instantly be able to check for inaccurate information about your business and make improvements, ensuring that customers always see correct hours, phone numbers, websites, and photos. Try checking out examples of quality plans for more information and details.
10. Find your niche and dominate it
What makes your hotel different from the rest? What makes your hotel unique and how does it stands out from the crowd? If you have something that only your hotel has, why don’t you try to to use that to your advantage?
Instead of trying to market something that you obviously do not specialize or even have in the first place, why don’t you market something that you specialize in? Who knows? The products or the hotel might actually market to potential clients who are willing to pay big bucks for it. For more information, here are more examples of wedding plans.
11. Let guests get to know the hotel staff to compete with Airbnb
The hospitality sector is probably one of the main reasons why guests would want to stay longer in the hotel. The only difference between them is perhaps the price range.
Airbnb allows people to sleep in their own homes for a reasonable fee. And for that, they would do their very best to make sure that the guest feels right at home. they would make breakfast, clean up the mess you made, be friendly, cheerful, and all that. You may also see law firm marketing plan examples.
The thing with hotel staff is that they are paid to do that. Sometimes to the point of it being too fake and insincere. When hotel guests see you delivering sincere service with a smile, they will know that they feel at home with the bright and warm atmosphere surrounding the place. Here are some examples of strategic plans for further reference.
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12. Incentivize customers to market on your behalf
Bloggers often promote various things from vacation travels to the food they find on the street to the parties they attend to the hotels they visit. Eventually, it begins to pay off. Not only do the people who watch their vlogs on the Internet begin to check in to the establishment, but they also get views from more shares on Facebook or on any social media platform which allows them to raise money for their own.
If you know that it was because of these popular vloggers that got you this many customers or clients, you can always try incentivize your customers by giving them rewards and perks and benefits for a job well done.
One tactic that seems to work well is to offer a complimentary stay with amenities to travel writers who have readers in the demographics/geographics of your target market. It is very likely that they will write a fair and usually quite good article about the property. You may also check out annual plan examples for more details and reference.
13. Market the area, not just the hotel, and partner with local establishments
There is a reason why people would often go to vacations. They are not just there to stay in the country’s hotels, they also want to go out and explore the country and the place as it is. They want to make countless memories and experiences in this country that they are staying in. They want to have a good time and experience local culture. They want to have fun. It is important to market the whole area as well. You may also see implementation plan examples.
One of the best ways to do so is to come up with tour packages for them to explore everything on what makes this place or country so great. Weave your hotel into the fabric of the local community by developing partnerships with local institutions, venues, museums, and cultural centers. You may also see email marketing plan examples.
Provide some space for them to display rack cards and coupons in the hotel, which will act as added value for your customers, and in exchange require them to place a link on their website for out-of-town guests to take advantage of your hotel deals. Put together a series of packages that include amenities at the hotel that coincide with area/regional “things to do.”
So, if the area is known for local wines or horses, for example, tie in a program that would include things at the hotel that engage those interests (e.g., a wine tasting at the hotel). Then, you can market it on Facebook based on people’s interests (such as people who have wine or horses listed as an interest) as opposed to just randomly trying to market to “travelers.” For more information, try checking out some examples of action plans.
14. Harness the power of the “Selfie Generation”
Selfies. Everyone loves taking a selfie these days. Millennials just love anything that look aesthetically pleasing these days. When you design your hotel, try considering the decorations you are going to put there or on how it is actually going to look on both the outside and the inside. You may also see real estate marketing plan examples.
Kids love Disneyland for a reason. Not only the fact that seeing the characters come to life lets them relive their childhood, but they also dig on how accurate the details are in designing each and every part of the theme park: from Star wars Land to the Indiana Jones Ride to James Cameron’s Pandora. You may also like communication plan examples.
And everyone these days is already on social media. Once they see something nice and beautiful, they begin to ask on where they went. Later, you will see the influx of guests grow slowly and slowly. Here are some job plan examples that you can also check out.
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