Marketing Policy
How will you promote a business if you do not know anything about it in the first place? Without any prior knowledge in the field of marketing, can you really be so sure that you will not end up wasting the organization’s precious resources as well as funds for your little marketing scheme? But that is the life of the marketer, I guess.
In a way, they do not really know as to whether their campaigns would even work since everything is just based on trial and error. Marketers form their own strategy to best suit the needs of the company not only to boost its presence throughout, but also to create a certain branding among the people letting them know that this is a brand that they can definitely trust. And with that said, here are at least of the basic tasks of a marketer. You may also check out making an executive summary of the marketing plan to help broaden your knowledge on the subject matter.
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The Basic Tasks of a Marketer
1. Set goals
It is important for marketers to set goals so that the company will have a certain direction to go to in achieving that said goal like a sea captain sailing towards an island with a compass and a map with him.
If the captain does not know where he is heading and just sails off to wherever the winds and seas take him, he is sure to submerge to the bottom of the ocean along with his crew. Going back to the goal in mind, it does not have to be a big goal. It does not have to be too ambitious or even too small. If you think your team has the ability to keep going, then by all means. You may also see marketing report examples to give you more insight.
2. Study the Competition
Don’t market in the dark. Find out who your competition is and look at what they are doing. There is no shame in it. If you do not even bother to study on what the other side is doing, how will you know if the company is doing alright or not?
How will you know if you are losing or gaining profit? How will you better understand on what the other side is doing better than you if you do not intend on studying them? Try to understand that you are not the first one in the great game and that there were others before you. There are others who have succeeded and there were others who have failed. Learn from their failures and successes and apply that to the business. You may also check out the benefits of marketing segmentation.
3. Address a Target Audience
Who is your audience? Understand that there is no pleasing everyone. Not everyone will like McDonald’s as they prefer to eat at Taco Bell. Or not everyone will like Avengers since they prefer DC movies and TV series.
Each one has their own preference. So the question is: who? To better understand who your target audience is, comprehend the difference between the audience demographic and psychographic. Once you have familiarized yourself with them, you will then begin to adjust the content to what you target audience needs and things will flow smoothly from there. When making a questionnaire that involves directly with gathering data about your target audience, you may try to refer to making a marketing research questionnaire for more details.
4. Create Content
They say that presentation is the prince and content is king. Without one or the other, it will have already failed. Without good and quality content, people will tend to get bored easily since it is boring. Without aesthetically good design skills, people would not even bother to continue to the first sentence due to its bland design.
What kind of content do you think might catch the audience’s attention? If you have noticed in today’s advertising and marketing strategy, advertisements these days have gotten more minimalist and simpler than ever before as it is trending among the youth. Without creativity and imagination, how can you be expected to deliver great content? You are not only limited to blogs and posts, you can also include video advertisements. As mentioned before, there are many ways to get out your content for the whole world to see. One of which is flyers. You may also check out some examples of marketing flyer designs to help jumpstart your artistic juices.
5. Nurture
According to Merriam-Webster, nurture is defined as “care for and encourage the growth or development of”. When you are a single parent trying to raise a child, do you immediately leave him to learn everything else in his or her own after a few months?
No, it is important to stay with the child long enough for him to be able to do things his or her own. In the same manner, you have to keep in touch with your customers or clients every now and then to be able to keep yourself up-to-date with his likes and dislikes alongside with his needs and wants. There are many ways to do such as sending messages to his email address with promos and freebies or even calling the customer to give it a personal touch. When sending emails to your clients and customers, what do you think would be the best kind of content to place in your email? For that, you need to check out marketing email examples to aid you with that.
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6. Social Listening
Communication is a two-way process. One involves the giver and one the receiver. The process is simple. The sender gives out the message using a certain medium which is then received by the receiver. But the receiver also has the option of delivering his or her own message to the sender via a medium. It does not take one, but to two to tango. That’s the importance of feedback.
Feedback allows the company to know what is going on and what do the customers feel about their product. Feedback gives the company an opportunity to improve their services and their quality of their products in order to become better as they are on the verge of reaching their full potential. When customers provide feedback about a certain product, it means that they actually show concern about the product and would continue to buy it if the following changes were made. If you are still confused on why you had to draft your very own marketing plan in the first place, you have to first understand what a marketing plan is and what is its purpose.
7. Segment
Targeted communications in marketing campaigns are much more effective than the generic approach of one massive email blast. Everyone in your contact database is different. A great marketer will find out what makes them different by asking the right questions.
Depending on your business you will want to segment a certain way. Perhaps you segment by what ails your contacts. To find out, simply ask them to identify their pain points from a list you have created. You can place this on forms throughout your website.
From this point, you can segment contacts by pain point and market to each group differently. Each pain point has a different solution that needs to be communicated and marketing efforts will have a larger impact when a contact feels like their pain is being addressed specifically. Internet marketing has made it easier and more convenient for the clients and suppliers to find and advertise their products and services on the World Wide Web.
8. Test
Testing…. Testing… 1… 2… 3… Now that you have already made your content marketing strategy, don’t you think it’s about time to conduct a field test and find out as to whether it works or not? They say this is the most exciting and understandably the most horrifying part of the marketing phase since this stage is often the make or break time. Take a deep breathe. Say a mantra and always hope for the best. Because now, it’s showtime! If you are looking for examples of successful marketing campaigns, you may try to check out some examples of successful fashion marketing.
9. Measure & Analyze
After testing out your marketing campaign, now comes the tricky part: knowing whether it worked or not. Measure and analyze the campaign’s success or failure by the number of customers they have gained or loss or even by increase or decrease of products or items that were bought during that said time. Once you have finished measuring, analyze on what went wrong and what could you have done better to improve the campaign. Or if it was a success, analyze on how you are able to improve it. You may also see examples of a good marketing plan if you ever you need to make adjustments.
10. Innovate
Innovate! The world is built on innovation! Keep being curious and keep going.
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There may be bumps along the way, but strive on and know you can do it!
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