One Pager
In the current modern landscape, everything moves at a fast pace. The fast access we have to both data, information, and stimulus has caused a shift in our attention span. This shift has caused most people a downward shift in the length of an average person’s attention span. To keep up with this trend, people have created one-pagers to quickly introduce a topic or subject.
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What Is a One-Pager
The one-pager is a document that concisely and accurately describes a topic or subject on one page, hence the name. One-pagers allow readers to quickly go through its contents, ensuring that the document holds their attention span. People can design the one-pager with various pictures, infographics, images, and symbols to enhance the overall look and design of the one-pager.
How to Make a One-Pager
There are plenty of ways to make, create and design a one-pager. You can create a one-pager with any topic you can think about; for instance, you can make a marketing plan one-pager, a business plan one-pager, or even a one-pager about marine biology. Just note that a one-pager should only have enough information to be covered on one page. If you are still wondering what a one-pager should look like feel free to peruse the one-pager examples and one-pager templates on the list above.
1.) Create an Outline for The One-Pager
Begin by creating an outline of the one-pager. The outline will include the title of the topic, categories, sub-categories, content, and the closing statement of the one-pager. Note that you don’t have to write anything too comprehensive in the outline; you can also opt to create a bulleted list of the content you want to put in the one-pager.
2.) Conceptualize a Theme for The One-Pager
The one-pager will need to have a design and a theme. This design and theme can be either simple or intricate as long as it is related to the subject or topic. Some one-pagers will have pictures, infographics, and images, whilst others will just have colored dividers and lines.
3.) Type or Write Down the One-Pager
You will now need to write down everything you have finalized and written down on your outline. Each category or sub-category should be composed of one to two paragraphs that concisely summarize the information. This is also the part where you will insert any infographics, images, and designs into your one-pager.
4.) Edit the One-Pager
After you have completed writing your one-pager, you will now have to review and edit the content of your one-pager. You can either manually review the one-pager yourself or ask for feedback from a person who knows the subject well enough. The only thing you must ensure is that the information is factually correct and delivered concisely.
FAQs
What is the goal of a one-pager?
The one-pager should be able to produce a concise and accurate depiction of a specific topic or subject. This depiction or description should obtain the attention of the target audience and will entice them to learn more about the specific topic or subject. Thus the overall goal of a one-pager is to grab the attention of the target audience with an apt description of a specific topic.
What is the optimal reading time a one-pager should have?
A one-pager should be comprehensive, concise, and accurate, but most importantly it should be short and can be read in one sitting. One-pagers will usually have around three to six minutes of reading time. Though this reading time will only act as a guideline as there are one-pagers that can take seven or eight minutes of reading time, especially if the subject or topic is fully loaded.
When is the right time to create a one-pager?
It is best to create a one-pager when you want to introduce a person to a specific subject or topic. The one-pager will act as an introduction to the specific subject or topic, as it will explain the overview of said subject or topic. Companies and businesses can use one-pagers to attract the attention of prospective partners and consumers. If you are planning to introduce someone to a subject, topic, company, or business then you should make a one-pager to act as the method to attract the attention of the person.
A one-pager is a fun and convenient way to introduce someone to a specific subject or topic. This is because one-pagers do not rely on keeping the target audience’s attention span for a long time.
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