Restaurant Launch Marketing Plan
The marketplace in today’s generation is one tough field. Set your foot wrong in a bad place and you will practically set your entire business in a bad place as well. For you to be able to catch up, you just have to double your effort when it comes to marketing and promoting your business before you would actually start operating it and especially on the day you are to finally start operating your business. You may also see marketing strategy plan examples.
Restaurant Launch Marketing Plan Template
Nowadays, having a great business idea and having equally great products and services is simply not just enough. If you want to become very successful, you should never compromise the act of planning your steps toward your own goals that will define your success. One of the ways to do so is to have a memorable launching that will bring the attention of the people toward your business. You may also like strategic marketing plan examples.
Importance of a Restaurant Launch Marketing Plan
One cannot deny the fact that launching any business is a tough business most especially if you are entirely new in the field or industry and that you still have a few networks and that you are still trying to snag those first few customers. When you launch a business, it will feel like there are still a lot of things to do and there is little time for you to accomplish all those things. You may also check out business marketing plan examples.
If you are starting a new restaurant business venture, it would be best if you would have a restaurant launch marketing plan that would give your restaurant business venture a lifelong buzz. Keep in mind that your launching day will be the first impression people will remember from your restaurant and whatever you do as part of your marketing strategy will make or break the success of your business. You may also see restaurant marketing plan examples.
Here are some of the points you need to include in your marketing for your restaurant launch:
- the current or expected strategies you have for your dishes and your overall service
- the price points of the dishes you are going to serve
- how you market your signature and even your basic dishes
- how to develop a promotional strategy to identify your target markets
- what measurable goals you should set
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Going Basic: Restaurant Launch Marketing Ideas and Strategies the Traditional Way
Are you on the lookout for ideas on how to market the launching of your restaurant the old, basic way? Check out the following restaurant launch marketing ideas and strategies that could help you kick-start your restaurant business in your locality:
1. Get local buzz through the local media
The power of the local media did not die with the arrival of the digital media so call local papers and local stations because they are still as influential as before. You can invite them for a free meal or a taste test of the dishes that you would like your restaurant to become known for. Contacting the local media will create a local buzz. Through their reviews that will appear on their publications and will be aired in the waves, you will be able to target and attract their audience.
However, make sure that you would do some thorough research before you would select and decide who you will invite. You may also like digital marketing plan examples.
2. Be involved in local events
Even if you are just launching your restaurant, it is best for you to get involved in local events and gain loyal and local customers. Being involved in the events that are just in your locality also means that you are giving your locals and even visitors a reason why they should choose your restaurant over their favorite restaurants or fast food chain. You may also check out personal marketing plan examples.
For example, there is a 5k, 10k, and 24k race that will be held as part of an anniversary celebration, you can offer discounts to those who will finish the race. If the timing is just right that your restaurant will launch right after the town fiesta, you can take part of the fiesta celebration by having a food stand so when the time comes that you will finally launch your restaurant, the locals will get excited when they will realize that your food stand has an actual physical store that they can come to anytime they want. You may also see apartment marketing plan examples.
3. Partner with similar businesses and promote each other
Since you are just starting out, you can contact established and existing restaurants whom you have similar audiences but not necessarily exactly the same kind of business since these are your competitors. But if you are lucky enough to have a competitor teaming up with you for a good cause then that will be good. You may also check out event marketing plan examples.
For example, you can partner with a local beer pub since most people, after drinking, would look for places where they can eat solid food. You can talk to the beer pub owner, offer his or her customers discounts if they want to dine in your restaurant after or even before a drink session, and do the same for the beer pub owner as well. You might be interested in marketing plans for bakery business examples.
4. Hand out and post printed promotional materials
Even with the existence of social media, handing out and posting printed promotional materials such as flyers and posters could never go out of style. Doing this is also helpful for those people who do not stare into screens all day long and to those who have not switched to the digital world. You may also see annual marketing plan examples.
With the right layout and the right design elements that you will include on your chosen material, you can still attract a lot of customers that way.
Make sure you choose the right colors and even the right font style and font size because choosing the wrong ones might be unpleasing to some people who could potentially become your customers. Choose the right and appealing design elements as well because this will surely attract the eyes of your customers. You may also see affiliate marketing plan examples.
5. Keep your NAPs established and in order
NAP stands for your name, address, and your phone number. This is very important especially if you are just starting and when you would have it published in your local papers and even on your flyers. Sure, the old adage that goes “change is the only constant thing in this world” is true, but if you will keep your NAPs changing, what you have printed on your promotional materials will be useless to people later on. You may also like product marketing plan examples.
Have you ever tried contacting a pizza place to, obviously, order a pizza but when you try to call the number that is found on the flyers they hand out when they were just launching is out of reach? Don’t give the same experience to your future, potential customer. You may also check out email marketing plan examples.
6. Launch your restaurant contests on your launching day too
For most restaurants, they will only establish contests when they are already established. Make a difference and set one right on the day that you are going to launch your restaurant. Make the contest as a way of promoting your restaurant. It can help you spread the word especially that people would naturally like to win contests. You may also like event marketing plan examples.
There are a lot of possible contests you can do for your restaurant such as an eating contest where the customer who gets to eat a myriad of dishes at a given time will receive restaurant vouchers that will give them discounts and other freebies the next time they order food from your restaurant. You could also hold a photography contest wherein you the customer who captures the best and the most liked photo of the dishes he or she orders from your restaurant will receive discounts and freebie in his or her next visit in your restaurant. You may also check out law firm marketing plan examples.
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Going Online: Restaurant Launch Marketing Strategies in Today’s Digital Generation
With the advent of digital technology, the way restaurants would market has also transformed and adapted to what is considered as the norm of today’s time and that means everything is already found online. There are already a lot of restaurants who would no longer bother having traditional promotional materials because they can just go online, post their promotional materials that no longer needs printing, and boom, customers.
However, there are still some people who got used to the traditional way of marketing even if they are only starting out that they are still struggling in their way toward the digital world. With that, here are some restaurant launch marketing strategies that are made possible by the Internet. You might be interested in integrated marketing plan examples.
1. Get a website for your restaurant
If you are intent on making your restaurant business a big one, then make sure that you have a website for it. Aside from the fact that it will make your business more professional, it will also make your business easily accessible from all parts of the world.
Even if you are only starting with one branch, there is still a possibility that those who get attracted by your restaurant by just browsing through your website is the main reason why they would intentionally visit your restaurant if they get the chance to be in your country. Having a website for your restaurant business will also enable you to get opportunities for bigger and better market for customers and it also makes you accessible for them too. You may also like making marketing plans that work.
Even though the fact remains that creating and establishing a website is another big chore you have to deal with, you will surely feel that all the hard work and effort that you spend on it will be worth it and rewarding. If you cannot deal with it yourself, you can always hire someone who offers affordable professional website services to create and manage the website for you. You may also see annual marketing plan examples.
2. Make use of the power of social media marketing
If you don’t see yourself building a website for your restaurant business, you can make use of the power of social media marketing instead. Nowadays, social media marketing is considered one of the most powerful tools that a business should really make use of. It is considered powerful because almost individual currently existing in this world has at least one social media handle. And what does that mean? If you post relevant content on your preferred social media channel, then it means customers—more customer. You may want to check out affiliate marketing plan examples.
The way people would share content from your business is likened to what we call as word-of-mouth before. But this time, you will be able to attract thousands of potential customers. Social media marketing does not only give potential customers awareness about your brand but it also provides a medium or an avenue where you can acquire feedback from your existing customers that could help you either improve or enhance your restaurant business. You may also be interested in implementation plan examples.
There are a lot of social media channels you can choose from that are just perfect for your business. Here are some of them:
- Google+
- YouTube
- Foursquare
You can also link your social media channels in your website for your restaurant and you could also link your website in one of your social media channel that drives a lot of traffic.
3. Always be mindful of your online reputation
Even if you have established your image well on the Internet, there is only one thing that could destroy it easily and that is a bad review. The bad reviews usually come from dissatisfied customers who were not able to get satisfaction from you. Since you are just about to launch, as early from that point, you have to make sure that you are always mindful of what content you will be posting on your website or on your social media channels.
Be also mindful of responding or what you should be responding to what people, especially your would-be customers, on what you post online. You might be interested in apartment marketing plan examples.
We hope that the examples of restaurant launch marketing plans that we have here in this article have helped you plan things for the launching of your latest business venture and that the ideas, both traditional and digital, for marketing the launching of your business has helped you come up with your own. You may also want to know how to write a marketing plan for a business.
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