Business Poster
Posters have proven to become very effective marketing tools. Private business aren’t the only ones utilizing posters for their marketing and advertising activities, but public institutions and individual freelancers as well.
But in this article, we will be giving focus to business posters. To help you create your own business poster, we have provided some templates that you can download. We also included some simple tips for you to create an effective as well as visually attractive business poster.
Elements of a Good Business Poster
Listed below are the elements of a business poster. Make sure to incorporate all the elements so that you can create a detailed business poster that will reach your intended target audience.
- Graphics and images: Although not overly reliant on graphics and images, business posters need to incorporate graphics to look attractive. When looking for the graphics and images, make sure to choose the ones that are related to the poster you are creating. For example, if you are creating a business seminar poster, look for images such as people wearing suits, or white boards, or even chart/graph inspired images. In contrast, you don’t want to include images of food or toys in your business seminar poster.
- Typography: Typography is how you portray the text you write to your target audience. Basically, typography is the font style and font size you will be using. Typography is important if you will be incorporating numerous text in your business poster. You will also have to take into consideration the placement of the text. You definitely don’t want to cram all of your text into one corner, you need to distribute the text in the space provided and use the appropriate font style and font size.
- Colors: What would a business poster be without colors. Although you can go with the classic minimalist black and white color combination, other colors such as blue, yellow, and red, to name a few, simply add another dimension to your business poster. Similar to the graphics, you also need to look for colors that match the business poster you are creating.
- Event details (if applicable): If the business poster is meant to advertise an event or activity, then naturally the event details should be front and center in the poster. The event details include the event name, event time, event date (if the event will be held on multiple dates it should be indicated as well), and event location. Give priority to the event name as they will comprise the headline of the business poster.
15+ Business Poster Templates & Examples
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Panasonic Business Poster
KFC Business Poster
Simple Tips for an Excellent Business Poster Layout
Here are some tips in creating the layout for the business poster.
Choose between portrait or landscape orientation
When creating a business poster, you have two options for the paper orientation: portrait and landscape. The portrait is a vertical placement while the landscape is a horizontal placement. If you will be incorporating numerous text, it is much better to use landscape orientation. Meanwhile, if you will be using more images, then the portrait orientation is much more preferred.
Use color combinations
As previously mentioned, color is important for any design, business posters included. You can go with any color you want for the business poster, but make sure the color or colors you are going to choose will easily catch the attention of the people viewing the poster. That is the reason why contrasting colors or color combinations is best suited for a business poster.
You can always go with popular combinations such as blue and yellow, or red and white. You can also go for three or four color combinations which are spread out in the business poster, or go with interesting and obscure color combinations such as orange and brown, or black and pink.
Limit the use of text
Text is important in a business poster, but you should also be careful not to heavily rely on text. Too much text is too distracting and it will create a negative impact on your target audience. If you are creating a business poster for a business event, only include important details such as the name of the event, date of the event, time of the event, and location of the event. If the event will be held on multiple dates, it should also be listed in the business poster. Avoid writing long sentences and paragraphs.
Be mindful of the graphics or images
Always be careful with the graphics, images, or pictures that you will be incorporating in the business poster. You may be tempted to add images just for the sake of it. You will definitely end up adding images that are not related to the business poster you are creating.
Be careful with adding too much graphics or images as it limits the effectiveness of the business poster. Too much images makes the poster look messy and clunky, and if you’re also adding text, the reader will no longer be able to read the text as it will be buried in numerous layers of images or graphics.
Steps to Designing a Business Poster
Here are the steps in creating a business poster. Creating a business poster is not that difficult, as long as you have creativity and patience, you can make the perfect poster for your activity or event.
1. Create a theme or concept
You don’t immediately create a business poster on the fly, for example, adding or removing elements every now and then without having too much thought in how the poster will actually end up looking. More or less, the business poster will look hideous if you don’t plan beforehand the concept or theme.
Identify first why you need to create a business poster. Is your company hosting an event? Are you advertising a new product or service? Are you looking for new employees? These are few of the many reasons why one needs to create a poster. Identify yours so that it will be easier to conceptualize on the design you will eventually be creating.
When starting out with the concept, you can always create a draft in a piece of paper or you can go directly to a graphic design software.
2. Purchase materials (if applicable)
If the poster you will be creating is not only limited to print, list down the materials you will need and purchase them ahead of time. It will be much difficult on your end if you will still be purchasing the materials at the same time where you are creating the poster. Additionally, if you sense that there are additional materials that are needed, you will have to go to the store and purchase them.
Additionally, you don’t need to break the bank when purchasing materials. Go for affordable yet high quality materials. Invest the money instead in other activities in the company that are more important such as human resource and sales. You can check with the stores ahead of time on who is selling at the lowest price.
3. Consult with a team and finalize design
If you are working with a team, it is much better if you consult with them first regarding the design. Each and every member of the team will certainly have suggestions on how the poster will be presented. To avoid long-term conflicts, a vote should be held on who has the best design. Another method would be taking the suggestions from each member and incorporate all of the suggestions in the business poster’s final look.
4. Use a graphic design software
Once you’ve finalized the concept and met with your team, it’s now time to create the business poster. Use a graphic design software such as Photohop, Illustrator, or Corel when you will be creating the poster as you can achieve great results with the said software. If you don’t have any experience in Photoshop or Corel, you can always ask a graphic designer to do the work. Just make sure to inform him of the graphics, text, and illustrations that you will be incorporating in the poster.
5. Layout the background
If you are doing the poster by yourself, start off with the background. Choose the color or colors you want to incorporate in the background. Additionally, you can insert an image or picture. Make sure the image you incorporate will complement with the background color. If your company is holding an event, make sure the logo of the company is placed at the topmost part (preferably the center) of the poster.
6. Add text
Once the background (colors and images) have been laid out, it’s now time to add the text. As previously mentioned, never add long paragraphs or sentences in the poster. In this case, you are creating a business poster, so a level of professionalism should be observed.
Use bullet forms and phrases instead of long sentences and paragraphs. The readers will then be easily guided compared to them reading lines of text in which they will eventually lose interest in the poster and the idea you are selling in the poster.
7. Add finishing touches
Finishing touches refer to the additional text or images you will be incorporating. At this time, refer the design to the team (if you working with one). If they have additional suggestions that you think will benefit the overall look of the poster, then add those suggestions without any second thoughts.
8. Review and revise (if necessary)
Finishing touches can also refer to the reviewing and editing the final look of the poster. But in this case, you are looking for errors that might affect their effectiveness to the readers. Check for errors in the image and in the typography, and make sure the poster is 100% error-free before it goes into printing.
Types of Business Posters
- Seminar or conference poster: This type of poster is mostly used for companies holding seminars, conferences, or trainings in which will be attended by around 20–200 people.
- New product or service poster: This business poster is meant to advertise a company’s new product or service to the general public.
- Job hiring poster: This type of poster is mainly used if the company is looking for new employees to work within the company or a subsidiary (either full time or contractual).
- Business partnership poster: This poster is for private firms or businesses who are joining forces to host an activity or event, also attended by a significant number of guests.
- Public or academe partnership poster: This poster is similar to the previous one, but instead of two private companies creating a partnership, one company is partnering with a government or educational institution to host an event.
Business Poster Sizes
Here are the poster sizes you can use for your business poster:
- Small (11 × 17 inches)
- Medium (18 × 24 inches)
- Large (24 × 36 inches)
Posters have proven to become very effective marketing tools. They can be basically be seen everywhere—streets, buildings, offices, schools, hospitals, parks, bus stops, subways, airports, houses, restaurants, funeral homes, etc. Private business aren’t the only ones utilizing posters for their marketing and advertising activities, but public institutions and individual freelancers as well. We hope you found this article to be informative as well as helpful when you will be creating your own business poster. We also provided some examples and templates that you can download for free.
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