Media Kit Designs

Standing out among your competitors in an extremely competitive market is a tough thing to do. However, there are some ways on how you can stand out the best way possible. Two words: media kit. Whether you are still a newbie or a professional in a certain field, having media kits can really give you that edge over your competitors while letting your potential sponsors and investors know that you and your business are worth it.

With that, we have collected and compiled media kit examples and templates that can help you present yourself or your business to other people in the best way possible.

Elements of a Basic Media Kit Design

Whatever your reason is for deciding to come up with a media kit, here are the elements of a basic media kit design that you might want to consider learning.

1. Company Overview: The company overview is the section of your media kit design that you can briefly explain to your readers what your business is all about, what it does, how it got to where it currently is, what your goals are, and your plans on how you are going to achieve it.
2. Executive biographies: If you are to do business with other people, you certainly would not want to do business with a faceless and anonymous company, right? Same goes for other businesspersons. This is why it is important that you will add in biographical information about the people behind your business, you included, as well as some multimedia assets.
3. FAQs list: If you want an easy way for people to easily set you apart and above from your competitors, make sure you secure a FAQs list or a Frequently Answered Questions list where you can put important information about your business in a question-and-answer format as a way of providing people a quick overview of what your business is all about.
4. Media coverage: Everyone knows that if a business gets media coverage, the business sure is relevant and worthy of anybody’s attention. If you were able to get a media coverage, such as a news coverage, make sure that you get a copy of these and include it on your media kit or you can just provide the links.
5. Contact information: No matter how excellent your media kit design is but you still lack this element, there is no way that your business will experience progress. Always provide your readers with a way of contacting you. And in the age of social media, do not also forget adding the links to your social media accounts, such as your Facebook page and YouTube channel.
6. Testimonials: If you are already an established business, you may already have customers, clients, sponsors, and investors before. If they were satisfied doing business transactions with you, then they are your best marketers. Consider getting their testimonies as these can help in boosting and solidifying your business credibility.
7. Other interesting facts: There are some people who would like to know your business better aside from the basics. If your business or company has some other interesting facts that will sure help in marketing, do not miss out on including these.

10+ Media Kit Templates

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Template Details

Size: (US) 8.5×11 inches

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Steps to Designing a Media Kit Using a Template

Designing media kits can get overwhelming especially if you are going to create one from scratch. This is when the convenience of media kits would come in. Learn how to create and design a media kit using a template in the following steps below.

1. Decide on a theme or concept:

You might want to have a specific direction on how you want your media kit design would look like. Before you get to select your most preferred and suitable media kit template here within this article, you have to decide on a specific theme or concept first so filling out and editing the media kit template will no longer be a hassle and a problem for you.

2. Select your preferred media kit template:

Now with a theme or concept in mind, you can now select a media kit template design of your choice. In this article, we have provided you with a variety of media kit templates you can choose from. Make sure that you will choose a media kit that is suitable for the kind of field you are in, but worry not for we have already provided you media kit templates whatever field you are in.

3. Add your contents on the media kit template:

Not all of the contents of the media kit templates that we have here are appropriate for the media kit concept or theme you have planned. You will then have to add your contents on the media kit template to make it more about you or your business. With that, we give you the list of the common contents that you should add on your media kit:

• Brand Colors: Your business might have an official brand color, so make sure you incorporate that to your media kit design so people can easily recognize your business.
• Appropriate Typography: The typography is the text you include on your media kit. Aside from that, it is also the way you present your text in your media kit and this pertains to your choice of fonts.
• Additional design elements: You might also want your media kit to feature additional design elements to effectively market your business as well as to make it more visually appealing to the readers.

4. Proofread, edit, and finalize your media kit design:

Before printing your media kit design or have it checked by someone, make sure that you have already done your part in proofreading, editing, and finalizing everything in your media kit design. Ensure that you will not skip this step because it can seriously affect your credibility if your media kit design contains glaring mistakes.

Tips in Making a Media Kit

Your media kit is seen as a basic thing to have and as important like that of a business card. But unlike business cards that you can only hand out one-on-one to your target audience, your media kit can reach a wider and better range. This is why you should make the most out of it and never take it for granted.

You should ensure that your media kit would stand out among your competitors; no media kits can look alike. In order to do so, you have to make sure that it is distinctive and creative enough and should always contain the necessary basic information it should always have.

Additionally, your profile must be able to answer and cover the basic 5 Wh’s and H’s which are the who, what, when, where, why, and how. You can do so by making sure that you will explain and expound more about your company as you give its overview (includes history and background), the business’s vision, its mission, and core values of your company, your major projects, the accomplishments and achievements, and other undertakings.

Types of Media Kit

There are two types of media kits, one is the traditional or the tangible type and the other is the digital media kit.

1. The Traditional Type of Media Kit: This type of media kit is the one that is usually sent to investors, reporters, and other parties who are interested in your company. This contains the information about your business such as your profile, contact information, and other materials that make the interested parties more informed about your business. This type of media kit is tangible, meaning, in order for the interested parties to be informed about you, you have to hand this to them in person.
2. The Digital Type of Media Kit: This type of media kit is just similar to the traditional type of media kit but the difference is that this is distributed to interested parties electronically. But the digital type of media kit can contain materials that traditional media kits cannot match up such as video materials and clickable links that lead to your social media accounts. Media kits of this type are more convenient to disseminate since it has lesser costs as you can just send this to your potential investors, reporters, and other interested parties.

Media Kit Sizes

The size of your media kit depends on you. If you are going to make use of the media kit templates that we have collected and compiled here in this article, it comes at 8.5 × 11 inches US bond. If you are going to create a digital media kit, make sure that the pixel size of the photos you are going to include are appropriate for both desktop and mobile phone users.

Media Kit FAQs

1. What is a media kit?

Media kits are promotional tools that contain important information regarding an individual or a company. It mainly gives an individual or a company marketing opportunities for potential advertisers, investors, sponsors, and other interested parties. Media kits can be similar with biographies and about pages in websites or blogs, but a media kit goes beyond that since it simply contains key and important details about the individual or a company that interested parties would only like to know.

2. What are the benefits of having media kits?

Media kits provide an individual or a company a lot of benefits. Media kits are considered as a gateway for various opportunities for you or for your business. It also increases your chances of increasing your numbers of sponsors as well as revenue. And the best of it all, it can also increase your chances to gain really good business partnerships.

We hope that you will be able to create your own media kit for your personal use or for business purposes with the help of this article.