Pharmacy Brochure
Everyone wants to keep their health in check. They like to know whether they are in fit shape or there might be problems concerning their health. Whether they are free from illnesses or not, everyone needs to have a healthcare that will provide them the services they need once an emergency might occur. Everyone is eager on how to take better care of their health. Since you are providing these types of services, are you doing everything you can to inform and help them? You may also see examples of company brochure.
One of the easiest ways for your pharmacy to maintain credibility is to provide educational health materials, and an educational brochure is the best way to accomplish this. Educational brochures have been proven and tested and stood the test of time in maintaining the best way to inform your patients the things they need to know. They’re easy-to-read, convenient and discrete. Patients can pick them up while they wait on their prescriptions or grab them to read it at home later.
Furthermore, if you provide educational brochures on issues that relate with the clinical services you offer, you can help patients improve their health and boost your business at the same time. It’s a win-win situation for you.
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Health Brochure Ideas
1. Vaccinations
Educating your patients on the different vaccines your pharmacy offers and why they’re important will appeal your patients to take advantage of this service. Consider stocking vaccine brochures by age group, like infants and children, adolescents, and the elderly. You can also include gender group. Include other groups too such as those planning to travel, planning to work, etc. You may also see real estate brochure designs & examples.
Make sure your best brochures include vital information about why these vaccines are important and what are the consequences if they don’t take this shot. For example, you should explain why it’s crucial for infants to receive the MMR vaccine, or the risks of not receiving the HIV vaccine.
2. Women’s health services
One way to entice your patients is to know what specific fields does everyone needs to be checked. For example, provide educational brochures specifically about women’s health to target this segment of the population. Put in your brochure rack with information on self-breast exams, multi-vitamins for women, gynecology health, pre-natal care for pregnant women or managing menopause. You may also like differences between a brochure and a pamphlet.
You can use these brochures to start a discussion about your clinical services for expecting mothers, hormone therapy, teenagers, or services for women who have had mastectomies.
Spreading awareness of the services you offer women will also not only attract mothers, but also families as well so they can focus on choosing the best family health care decisions that a pharmacy can offer. You can also target the LGBT population, the marginalized community, etc. You may also see examples of bi-fold brochure design.
3. Heart health services
One of the leading causes of death and illnesses to most adults is related to heart disease. According toe Centers for Disease Control and Prevention (CDC), nearly 27 million adults had been diagnosed with heart disease in 2014. By providing educational material on heart-related diseases, your pharmacy can establish credibility as a heart-health resource that patients can trust and turn to when they are in emergency. Use educational brochures as a starting point to get patients interested in your heart-related services, such as educational classes for patients with heart conditions. You may also see examples of service brochures.
4. Weight-loss programs
To spark interest in your pharmacy’s weight-loss programs or health and wellness products and services, provide your patients with brochures about proper nutrition and exercise. The brochures may serve to generate interest in nutritional supplements, healthy snacks, drinks and workout supplements.
5. Proper over-the-counter (OTC) use
Make it easy for your patients to learn which over-the-counter drugs (OTCs) to use for their ailments with an easy-to-grab and easy to read brochure. Be sure to stock brochures that include lists of OTC medications and health supplies that your patients should have in their household at all times to be always prepared in emergency cases. You may also like advertising brochure examples.
With the right information, patients will feel more comfortable using OTC medications when they need them, and they’ll be more likely to purchase what they need at your pharmacy. Pharmacists will be able to assist them when they want to gain more information about the OTC products that they need to take on certain ailments. You may also check out medical brochure examples.
6. Diabetes care
Educate your patients about what they can do to manage their diabetes better or how to avoid diabetes, and how your pharmacy can help with educational brochures specifically for patients with diabetes.
You can include resources for patients who have been managing their diabetes for many years, and for those who have just been diagnosed.
Patients will like it when there is a clear, simple explanation of commonly asked questions when they’re overwhelmed with so much new information. Take advantage of the opportunity on these educational brochures as a starting point to let patients know about the services you offer, and the products you will provide to help them manage their diabetes. You may also see examples of business brochure design.
7. Prescription painkiller use
Provide educational brochures that include verified and factual information and statistics about prescription drug abuse to build awareness about drug misuse, and to promote the responsible use of medications.
Even though these educational brochure may not affect much on your sales, it’s still a necessary resource to have for your patients. When your patients get to know your genuine care for the public health of your community, they’ll spread word to everyone that you are a trusted pharmacy who value people’s health as their top priority. You may also like event brochure designs & examples.
8. Medication Therapy Management (MTM)
You can also use these educational brochures that explain the importance of managing multiple medications properly to promote your pharmacy’s medication therapy management (MTM) services. Let patients know how your counseling services can benefit their treatment plan, their healthcare plan and enhance their quality of life.
9. Medication storage
This modern brochure must explain how to store medication safely. Make sure the brochure material warns about the ineffectiveness and dangers of taking expired medication, and why unused prescription medications, such as antibiotic, shouldn’t be kept for later use. Also, be sure to include instructions for how to safely dispose of unused prescriptions.
You can use this as an opportunity to teach patients how to keep medication stored properly away from children at home, and help them be aware of emergency procedures in case a child ingests a prescription or OTC medication by mistake. This brochure will ingrain a greater sense of responsibility in your patients about how they should manage their medicine cabinet at home, and remind them to restock their supply of OTCs while they’re at your shop. You may also see travel brochure designs & examples.
10. Sleep
Provide your patients with educational brochures about herbal remedies for sleeplessness r insomnia, as well as diet, exercise and mindfulness techniques for getting a good night’s rest. Ensure your brochure also explains the risks of misusing OTC sleep medications, such as sleeping pills, and teach them how to use them properly. You can potentially increase sales of OTC sleep-aids, melatonin, and teas or herbal sleep aids. You may also see tri-fold brochure designs & examples.
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Promoting to Potential Patients
When using brochures to attract new patients, you have to put in lots of effort.
Be sure to attend as various health fairs and community events as possible and provide brochures into the hands of everyone you meet. Making connections with other health professionals and potential patients who attend these events will help spread awareness about your independent community pharmacy. You may also see examples of recruitment brochure design.
Another option to target your potential patients is to obtain a mailing list to send your brochures out via direct mail. Mailing lists are available for purchase and allow you to mail to a select target audience.
When buying a list, consider what’s located around your pharmacy. If there are residential units near the pharmacy, be sure to get their mailing lists. You can also set up social media accounts and turn your brochures into soft copies and explain your goods and services to your potential clients who happen to idly linger around in Facebook or Twitter. You may also like fitness brochure designs & examples.
You can also leave brochures in the lobbies of certain businesses. Take the time to stop into local businesses around your pharmacy that may allow brochure displays and get yours included. Research any other relevant facilities in your area where patients would benefit from your brochure and check if you can leave yours in the lobby. You may also check out creative brochure examples for designers.
Physicians also want to be able to recommend the best service and care possible to their patients. If physicians know and understand that you can provide more value for their patients, they’ll be more inclined to recommend your pharmacy. Make calls to local clinics and be sure to leave your brochures with them. You might be interested in landscape brochure designs and examples.
Now that you’re familiar on how to boost your pharmacy’s business by just using brochures, it’s time to apply these tips in real life. Always keep in mind that your mission is to serve people and provide them with the health care they need. Good luck in your venture! You may also see psd marketing brochure examples.
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