Restaurant Voucher
Vouchers are a form of redeemable transaction worth a certain amount of money, and which can only be spent on specific reasons or on goods. It’s basically just a card or a piece of paper that you can purchase to exchange for products or services worth the same amount you’ve used to buy it. You may also see receipt voucher examples.
Restaurant Voucher Example
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Free Restaurant Voucher Template
Free Restaurant Gift Voucher Template
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Double Sided Restaurant Gift Voucher Design
Restaurant Vouchers as a Marketing Tool
Vouchers are a particularly effective marketing tool that can be used in a number of ways. For example, you can give one to a loyal customer as a thank-you present. Receiving the voucher will be a positive experience for the client, and the great customer service will encourage him to continue patronage in your store. He may even share his good feedback about your brand to his friends. That would mean free advertisement for you.
You can also make elegant vouchers redeemable whenever customers purchase your products. This would mean that they will have to come back to your restaurant to use the voucher because they would consider it a waste if they don’t make use of the discount they can claim with it. So the customer will come back with a, say, $10 voucher to consume a meal that would cost them $40.
They did save money from the transaction, but you gained profit from it too. Also, you’ve successfully lured customers to dine again at your restaurant. Although it will cost you, it’s still considerably cheaper than alternative methods of customer acquisition. You may also see shopping voucher designs & examples.
With a voucher, you are effectively making the dining experience that awaits customers to be more visible, depending on how you design the space on the tiny card. This can add significant impact on the products you offer making them more inviting. It gives you the chance to promote any trait or offer that is unique to your establishment, which means that it can help you stand out from your competitors. You may also like gift coupon samples.
Your customers who purchase or receive free restaurant vouchers from you may also choose to give it to somebody else. In their perspective, it’s just a friend innocently giving a voucher to a friend. But, to a businessman’s view, it’s a customer recommending a restaurant to a prospective customer. You may also check out business voucher examples.
If the receiver of the awesome voucher tries your restaurant and decides that he likes it, there is a great probability that he will return for more purchases. This can increase your number of loyal customers, and loyal customers are always good for the business.
There’s also the reliable fact that many vouchers are not redeemed by their owners until they eventually expire. This is a great disadvantage to the owner of the voucher since they’re basically throwing money away. Money that you have luckily caught. If a $10 voucher wasn’t used, that means you just gained $10 for doing nothing. You might be interested in summer voucher examples.
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Designing your Restaurant Voucher
Your attractive vouchers present your name to the public. It’s basically an extension of your physical store. Which means that whatever impression customers will have about your voucher, they will also have about your brand. It doesn’t even matter whether or not they’ve tried your food. The first impression doesn’t always last, but it does leave a pretty appreciable mark.
For this reason, it has become a part of your job to make sure that your voucher is presented well. This is a tool to show off your store. It’s just another marketing strategy that will advertise your services and your brand. It will help you reach people who may not even have known about your services. You may want to project the best image for that.
Tips In Designing the Perfect Voucher
Whether you are a small business or a large conglomerate, there are many benefits that selling vouchers can offer to you. They are very easy to sell, they provide a quick stream of revenue, and they help bring in more customers. Vouchers are also gaining more and more popularity, and this trend can increase your chances of effectively selling them. You may also see prize voucher designs and examples.
But we must still not rely on the fact the gift cards are easy to sell. Exerting effort into its production is still part of our job. Creating and designing your own gift cards can be a large undertaking. Which is why we will be giving you tips on the basics of designing one.
1. Use unique materials and designs to catch your customers’ eye.
This is a great idea especially if this is the first time that you’re introducing your voucher program to the public.
You would want it to catch the attention of your targeted customers to make them aware of the availability of your vouchers, and to encourage them to purchase. Unfortunately for you, your competitors have already produced vouchers for their stores, which means that if you want to stand out, you’re going to have to double your efforts. You may also like cash voucher designs and examples.
Using materials that your competitors never thought of using is a great way to stand out. Instead of relying on boring old paper as the main material for your voucher, experimenting with unconventional materials can easily give your voucher a more unique look. You may also check out spring voucher designs and examples.
- Wood. You can have your vouchers created by companies who offer services in creating vouchers completely out of wood. Although you will have to spend a lot more on this in comparison to using paper, there are a lot of benefits that are worth every extra penny you put into it. For one, wood has a lower ecological footprint. This means that your card is nature-friendly. It’s a great advantage if you are targeting environment-conscious customers, or if you just really care about Mother Earth. It’s also great if your restaurant only serves dishes from organic ingredients. It’s a great way to show customers that, even in marketing, your restaurant sticks to its theme. Wood also has a more appealing visual texture. You no longer need to go all out on your design because your material in itself can do the job in making your formal voucher look great.
- Foil. You can also have your voucher created with foil overlays or underlays. If you are going for a flashy look for your cards, this is the perfect material for you. Instead of littering the surface of your vouchers with too many designs just to achieve the classic look you are looking for, why not go for a more simple and elegant alternative which the use of foil can offer you? Foil-made vouchers are very popular especially during the holidays. You can use them to make foil ribbon designs and holographic images that are both eye-catching and seasonally themed. You might be interested in birthday voucher designs and examples.
- Unique Shapes. Fortunately for all of us, plain rectangle doesn’t have to be the only shape your voucher can take. Sure, it is a good idea to retain the same dimensions in a standard card for your voucher, but with the right strategy, you can have modifications which will help your card stand out. The potential for vouchers is endless. You just have to be creative. For example, since you’re running a restaurant, you can design your voucher to take the shape of one of your best sellers served on a plate. Not only are you advertising your brand, you are also intentionally making your guests’ mouths water by making them stare at your most popular dish. There are many options here. It’s just up to your imagination to concoct something. You may also see gift voucher designs & examples.
These three are just some of the best ways you can sell vouchers more effectively. Think about what’s most appropriate for your business, and what sort of elements can work well with the concept you have adapted for your restaurant.
2. Invest in seasonal vouchers.
There is a reason why holiday-specific and seasonal gift cards are common among businesses: it’s because they work! If you produce vouchers especially for Christmas, Valentines, or graduation, you are making it more appealing to your customers. Instead of stressing about what to give, you are giving the public the chance to sit back and order a seasonal voucher from your business as a gift. Problem solved, profit earned. You may also see expense voucher examples.
Of course, there are always disadvantages to investing in holiday-specific vouchers. First, they may cost you more than an all-year round voucher. Second, the holiday may not give you enough time to sell all of the vouchers you have produced especially for that year’s holiday. You may also like meal voucher designs and examples.
So if you don’t want to produce vouchers specific to a holiday like Mother’s Day or Father’s Day, at least think about investing in seasonal vouchers. Those that are themed for winter, fall, spring, and summer can help you take advantage of the additional customers during these seasons, but don’t require you to invest in holiday-specific voucher designs. You may also check out travel voucher examples.
3. Keep things simple.
Simplicity is your main tool when it comes to designing vouchers. Of course, we want to make them both unique and visually appealing, but if we cram too much information on it, too many elements and details, it’s not going to be very effective.
Focus on keeping things simple. Contrary to common belief, visual impact can be maximized if the branding information on the voucher is clearly visible. So instead of throwing every single design you can think of, try to create an organized streamline of designs that can make your customers want to buy your vouchers, instead of wanting to throw them into the trash for looking so ghastly. You might be interested in food coupon examples.
4. Make sure that your logo is clearly visible.
We’ve already discussed how your vouchers are a great marketing tool. You see, when a person buys one from you, they’re basically carrying a miniature billboard of your brand. Which means that they are unconsciously providing you with a free advertisement. You may also see discount voucher examples.
Knowing this, your logo must be the first thing that people will notice about your voucher. That is, aside from the virtual orgasm which your voucher’s design will be giving them. You’re free to use all the design you want, but your restaurant’s logo must still be noticeable beneath it all.
If your logo is clearly visible on your card, it can be spotted more easily on store displays, which can increase your chances of actually selling them. It will also reinforce your brand identity, and make people more familiar with your store. You may also like thank-you voucher designs and examples.
5. Don’t forget about security features.
Yes, voucher criminals also exist. There are people who engage in fraudulent activities just to steal the data in vouchers. After all, every single one of those cards has a monetary worth. So aside from making sure that you elegant cards look great, you also have to make sure that they are secure.
Here are a few security features you can consider when designing your vouchers:
- Don’t print voucher numbers on the card. Each voucher has a unique set of serial numbers for identification. And frauds can take a photo of these numbers and then use the information to clone duplicate vouchers which they can use to purchase from your store. It is best to hide these numbers, or at least avoid presenting the full card number. You may also check out blank voucher designs and examples.
- Don’t use sequential voucher numbers. A security computer expert has found out that some vouchers used in many major fast food-chains in America use sequential voucher numbers. He found out that if he was able to take a few unused vouchers, he could figure out how the pattern of the numbers worked. Of course he didn’t do it, but someone who has access to that same information can. You might be interested in business coupon examples.
Although you won’t go bankrupt just because some bad guy stole a few of your vouchers, exploring other security features is still important. When you sell these cards to customers, you want to make sure that they are protected from common fraud, and that you don’t lose any money to thieves.
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Restaurant Vouchers Advantages for Customers
These vouchers aren’t just beneficial to the store that produces them. Customers can also profit from them. First of all, these vouchers are flexible. A customer can purchase them without feeling the need to use them immediately. Although it has an expiration date, it still leaves its holder ample time (about two years maximum) to leave it waiting in their wallet before choosing to spend it. You may also see marketing coupon examples.
These restaurant vouchers also have a variety of offers and experiences depending on the customer’s budget, which means that he has the ability to choose.
Vouchers are also readily available. They can even be purchased online (depending on the restaurant, of course). They can custom-make a voucher depending on their preferences. With just one click, they can acquire a voucher they chose themselves, which they can spend anytime they want. You may also like fitness voucher designs and examples.
Voucher buyers can also send one to their friends as a gift. There is also an option where they can attach a short message to it, so that the receiver can feel as if they’re receiving an individualized gift.
For friends who have a massive love for good food, restaurant vouchers are a perfect gift for them. Or if a customer simply wants to treat a friend to a free meal of his choosing, he could send a restaurant voucher with which he can purchase a free meal. In cases where giving cash is deemed inappropriate, vouchers are a perfect alternative. You may also check out discount coupon examples.
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Using vouchers for your restaurant business has many great advantages. And should you have difficulty in designing your own, there are many awesome designs posted in this article that you can use instead.
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