Social Media Banner
The merging of two worlds—business and internet—has created a very strong impact on the society. Its combined forces can be obviously seen in advertising. Before, most business organizations or entities would make use of the print media and the broadcast media, via television and radio, when the would promote their business’s products and/or services. But now, businesses would make use of the internet to advertise and it is indeed a great medium to use since they would choose a target market that has access to the internet. You may also see advertising banners.
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Social media banners are among the best visual representations that you can make use as a counterpart. It effectively represents your brand as well as what your business does. When making use of one, you have to make sure that it can actually help your business as well as drive engagement and interaction from your target market. You may also see business banner examples.
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You may already know that social media is one of the best ways that you will be able to engage and interact with your target audience. Sure, communicating with them is already important, but to make it stronger, you have to make sure that you will also have a strong visual component to it.
There is a myriad of ways on how a business organization would advertise via the internet, particularly through the social media, and one of the most common yet effective is a social media banner.
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The challenge that social media banners bring is making it eye-catching enough for the target audience and can be easily shared across the various social media platforms. However, it can be done easily if you have a social media banner template example that can hasten one’s pace in designing one.
In this article, we have uploaded various social media banners that can help you jump-start your social media banner creation. You may also see examples of banner ads.
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What Is a Social Media Banner?
Social media banners are also called as social cover banners to some social media channels. Whatever social media channel it may be, be it Facebook or Twitter, it has a similar aim. You may also see party banner examples.
Among its aims include
- catching the attention of its target market,
- providing information to its target market, and
- driving sales for their business.
Almost all of the major social media channels have space where its users can upload their banners. If you own a business and that you have at least one social media channel for it, you have to make use of this feature because it can be of great help in promoting your business. You may also see event banner examples.
Social media banners are usually located at the top portion of almost every social media page. The social media banner often comes in a bigger size than the profile photo that it will be the first thing you see when you come across any social media account page. You may also see samples of vertical banner design.
As a result of its position and size, social media banners are often considered as the digital form of a calling card or a business card since most business organizations will place their basic contact information on their social media banners as well as a brief about what their business is all about. You may also see roll-up banner designs.
Why Are Social Media Banners Important?
Because of its prominent size and location on a social media page, it is usually the first thing that visitors will see. It could make or break your number of potential customers. It is the thing that will certainly leave an impression on your potential customers. You may also see party banner designs and examples.
Have you ever seen a business’s social media page where they have left their banner area empty? Unappealing, right? Your business’s social media page will also be unappealing like theirs if you will keep your banner area empty as well or if you will take it for granted and upload a poorly designed social media banner to your social media page. You may also see sale banner designs and examples.
Your company or business image will be affected in one way or another just because of your social media banner or the absence of one. If you create a poorly designed one, your visitors will translate to thinking that you do not care for your business image at all and that you are not willing to spend time and effort into building a solid online social network as well as connecting with both your current and potential customers. You may also like vintage banner designs and examples.
However, once you will put a lot of time, as well creativity, in creating your social media banner, you will surely give the impression that you are serious with your business and that you really mean business. It gives your potential customers a reason to try out what you offer and it also gives your current customers a solid reason to stay. You may also see congratulations banner designs and examples.
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Functions of a Social Media Banner
Social media banners actually have three equally important functions particularly for your business’s social media banners:
- Social media banners serve an informational tool in your social media page where visitors can see and read your business’s important information and where they can be guided to your website as well.
- Social media banners serve as a very effective marketing or advertising tool that is widely used in campaigns and promotions since it is the first thing that a visitor can see from your social media page.
- Social media banners serve as an outreach tool especially when your business has industry partners because you can use it to spread awareness and other relevant information regarding you and your business partners.
In general, every function has a similar end goal and that is to create more awareness from your target market, to drive engagement and interaction, and to increase the conversion of your business. Once you will be able to create an effective social media banner, rest assured that it will provide your business a competitive edge particularly in the World Wide Web. You may also see birthday banners.
Effective Design Tips to Create a Social Media Banner
When you are to design to social media banner, you have to make sure that it reflects your values, your style, and the overall image of your business effectively. Before you get to decide and design for your social media banner design, there are a lot of things you need to consider. You may also see Valentine’s Day banner examples.
Below, we have some of the simple yet effective tips you might want to consider when you will be creating for your business’s social media banner:
Simplicity is beauty
When you think of “putting your brand” into your social media banner design, the easiest way you can do it is to feature your business logo. However, some business overdo it that they would include other complex design elements along with their business logo on their social media banner design to the point that the other design elements will already steal the spotlight that should solely be on the business logo. You may also see modern banners.
When designing your social media banner using your business logo, you have to always keep in mind that simplicity can speak more volumes rather than using a lot of unnecessary design elements along with it. Just feature your business logo on a solid background color and it can already do so much. It is because it is in that way that you will be able to put the spotlight solely on your business logo. It is also in that way that your social media banner will not be overwhelming to the eyes of your visitors. You may also see pop-up banner designs.
Make use of your slogan.
What’s the point of creating a business slogan if you are not going to place it on your social media banner design? For sure your slogan could give a hint to what your business is all about. Rather than just placing visual elements that represent what your business is all about on your social media banner, placing your business slogan in the middle of it all can, even more, enforce the message that you intend to deliver to your target audience. You may also check out here examples of anniversary banner designs.
Try creating a photo collage
Creating a photo collage may sound old-school and boring for you since it has already been widely used as a business advertising tool before but a photo collage is a classic. It can be used effectively to represent your brand as a whole. Along with an excellent choice in photography, you can surely make the most out of your social media banner. You may also check out here sale banner designs.
When choosing photos that can effectively represent your brand, do not just include the images of your products and/or services but also how your products and/or services have affected the lives of the people who have benefited from your business. Strive to cater those people who are seeking worthwhile experiences rather than just straight-up products. You may also like roll-up banner designs & examples.
Feature your holiday promotions
Most businesses have holiday promotions, and if ever you are one of those businesses, you can make use of a social media banner to promote it. When you have a promotion for that holiday, you do not have to worry about losing your brand’s identity. Holidays often generate a lot of customers plus it can also possibly trigger an emotional response. If your promotions have already captured the spirit of an upcoming holiday, make sure that it will reflect on your social media banner design. You might be interested in company banner examples.
Use it to showcase your products and/or services
Let’s go back to the basic and usual use of social media banners and that is to showcase your products and/or services. Even if from time to time you can hear that you have to be more creative, you can never go wrong if you would just decide using the images of your products and/or services on your social media banner. Your social media banner is also an effective way to advertise your new products and/or services. You may also like vertical banner designs and examples.
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Things to Avoid in Designing a Social Media Banner
Here is a short list of things that you need to seriously avoid when designing your social media banner:
- Avoid too much text. The shorter the message, the easier it will get across to your target market. Including too much text on your social media banner will surely overwhelm your social media page visitors and it will not encourage them to further scroll down to the rest of your social media page.
- Do not ignore the banner size recommendations. If you are going to ignore these, no matter how wonderful your social media banner is, it will still be pointless if you cannot show it effectively on your social media page since it will possibly have some of its parts cropped out.
- Avoid using chaotic design elements. Making use of chaotic visuals can also overwhelm the eyes of your visitors as soon as they would get to see your social media banner. It will also be the cause of failure in getting your intended message to your target audience.
While there are still a lot of things you need to consider when it comes to creating your own social media banners, what you should keep in mind is just to make sure that you will be able to effectively communicate your business to your target audience. You may also be interested in these tips for designing effective banner ads.
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