Wholesale Catalog
When you are in a wholesaling business, it is expected that you have a lot of inventories and products that are readily available and to be distributed to the retailers. With those enumerable items, it might be hard for your buyers to check on everything you have without a catalog. A catalog will provide your buyers not only the list of the complete items that you are offering but also the description and the information of those items.You may also see business catalog designs.
Wholesale Catalogue Template Example
This can help the buyers get to know more about your product and can help them in their decision making on what to buy and how many. Hence, most companies really invested efforts, funds, and time in creating a catalog.Don’t have a catalog yet? Or want to change the design of your current catalog? Check out the awesome examples of wholesale catalog designs presented below.You may also see t-shirt catalog examples.
Retail Minimalist Wholesale Catalog Example
Simple Wholesale Catalog Example
Wholesale Line Sheet with Color Swatches Catalog
Quick Catalog Marketing and Designing Tips
At first glance, you think of a catalog as something that lists the complete items available to be availed of by the customers. A catalog does not only present the items but also provide the necessary details of the items that is useful for the readers in their decision-making to purchase or not or on what item to purchase and the quantity of the item that he or she is going to purchase.You may also see interior catalog examples.
However, there is so much more to catalog than the one stated above. It is also a way of making a name in the industry, creating a brand that will inform and make the market aware of the existence of the business. To make a catalog that does not only present the necessary information with regards to the items that the company is offering to their clients but also is a form of branding and marketing, the following tips may help you.You may also see toy catalog examples.
1. Branding
When you create your catalog, make sure that you incorporate your branding in your catalog. What does this mean? For example, when you have blue and yellow in your logo, you might also consider incorporating a blue and yellow color in your catalog. People can easily remember you when you have a signature color, or through your logo, embedded in your catalog. You may also see construction company catalog examples.
2. Design
In choosing the design for your catalog, make sure that it is visually appealing as this can greatly provide impact to your readers and potential clients. Additionally, it must also convey what the contents include. For example, if you are a fashion store, your design may include graphics of dresses, footwear, and many other things that are associated with your shop.You may also see fashion portfolio catalog designs
3. Copy
You must estimate the number of copies that you must retain on hand. If you are printing too much, this may entail increase in your printing costs, the expenses that you do not want to incur. Furthermore, make sure that you are printing in a good-quality paper, the copy is clear, easy to read, and it is not boring. This will entice more people to read your catalog. You may also see product catalog examples.
4. Photography
Most catalogs contain photos and they are highly visual. This can provide the readers the ease to read your catalog, and with minimal efforts, they can easily understand the content of your catalog through your photography. Make sure that the photos that you include in your catalog are with high quality, it is not pixelated, and the images are not distorted.You may also see realestate catalog examples.
5. Ordering
The main purpose of your catalog is to entice customers to make an order after reading your catalog. Hence, make ordering easy in your catalog. Include contact numbers or email address of your official website so that the potential customers can easily communicate with you when they want to order or inquire as regards your products or make reservations. You may also see multipurpose catalog examples.
6. Mail List
Make sure that when you are procuring lists, each has been qualified within the past year. You can use change of address databases, and make sure to de-dupe lists. Your internal lists must also be re-qualified, de-duped, and expanded, and capture new prospects or potential customers through multiple online registration forms.You may also see travel catalog examples.
7. Promotions
One important marketing strategy using your catalog is to create a sense of urgency with promotions. For example, you can offer free shipping for 10 days or you may offer a free item if the buyer will purchase a minimum of $50. You may also encourage repeat purchase through a loyalty program. In this way, people would immediately take action on your offer.
8. Niche Catalogs
Niche-targeted catalogs are said to reach more customers. Your area of market will be expanded, and you can identify the type of buyer or the behavior of your market. You may conduct a research with regard to underserved niches, and you may also test your market if you have effective marketing through your catalog.You may also see restuarant catalog examples.
9. Cross-Channel Marketing
According to a research, many people like both the printed and the electronic catalog. The traditional printed catalogs are effective as a communication medium, while the electronic catalog is more preferred when the client would order the goods as it is easier to transact online than personally. These different channel, when mixed, can surely help you boost your sales.
10. Measurement
Catalog marketing is also useful as you can easily measure the results of the effectiveness of your marketing. Using simple codes, telephone, mail and online orders can easily be tracked to the catalog. Sales conversions can also be measured and reported by catalog type, mail date, and lists. It can also be used to track promotions when used and report trends.You may also see advertising brochures.
Product Wholesale Catalog Example
Modern Product Catalog Example
Wholesale Jewelry Catalog Example
Minimalist Wholesale Product Catalog Example
Consider E-Catalog
With the increasing popularity, use, and advancement of technology today, especially as regards computers, many people are accessing their important transactions through computers, the Internet, or the Web. The Internet is indeed an important tool for most people to access to different files and connect to people around the world.
Similarly, the process of cataloging has also changed over time. More and more people have switched from using the traditional paper catalog to a more convenient electronic catalog or the so-called e-catalog. Many are adapting this change as they find it easier to use e-catalog than the traditional catalog. This would also provide their customers an easy access to their catalog, and reach a wide range of users in a short period of time.You may also see technology brochures.
Hence, it is highly recommended that you consider switching to the use of e-catalogs for your company. You may retain your paper catalogs, but make sure that you have an online version that is readily available for the customers online.
Below are the benefits and advantages of using e-catalogs over the traditional one.
1. Easy to Create
Creating a catalog online and releasing them requires only a short period of time. You do not need to print them; it would be readily available once you are done with your design. Just make sure that your electronic catalog is interactive, and people can do something with it, such as searching for the keywords of the items that they want or need.You may also see minimal brochures.
2. Eco-friendly
Since electronic catalogs are not printed but are only posted and available only, they are very environmental-friendly. You no longer use papers, which come from trees, as these need not be in tangible form. People can also use them easily as they no longer would need to flip on the pages to search for the items that they are searching for they can immediately enter the item in the search bar.
3. No Printing Costs
Again, because electronic catalogs need not be printed, it is not only eco-friendly; it can also help cut the cost in printing. Printing costs for catalogs, especially when you want to print in bulk, requires large amounts of funds, but when you are posting your catalogs online, you can save the amount of your printing costs and use it in the other areas of your operations.You may also see a4 brochure designs.
4. No Distribution Costs
In order to provide the traditional paper catalogs to your customers, you must mail them or distribute them in a way that causes the physical catalog to be provided to the customers. In addition to the printing expenses that you would incur, you will also incur the distribution costs. However, with electronic catalogs, there are no more distribution costs that would be incurred.
5. Can Be Browsed Anytime and Anywhere by Anyone
The number of the traditional printed paper catalog has a limit. It can also be used only at a specific time and in one place. There is also a great change that it would be lost, or thrown out, or left in another place. But with an online catalog or electronic catalog, a customer can simply go back online and download a new one. Sharing the catalog can also be easier.
6. Immediate Access
Once you have created your catalog and upload it to your website, your potential customers do not have to wait for a catalog to be released just like in printed catalog. They can immediately have an access to the catalog online. It is easier for them to choose their favorite item and pay it online, thus making their shopping and paying easier and faster.You may also see landscape brochures.
7. Easy to Distribute
When you are having an electronic catalog, you can easily share and distribute them in social media. People can also have a way to comment about your catalog or just plainly talk about it. There are a lot of social media sites nowadays that you can use as your avenue in the distribution of your catalog such as Facebook, Twitter, and many other similar social media sites.
8. Substantial Branding Tool
Electronic catalog is indeed important and useful for it gives the business a clear competitive advantage over the other competitors who do not have them. It is really a substantial branding tool, and it gives your company the opportunity to communicate to the customers, provide information about the products and the company itself.You may also see catering brochures.
9. No Limits on Access
Nowadays, electronic catalogs are designed using Flash technology, which is compatible almost categorically to all the users in the Web. There are no real limits on access and Flash catalogs are the norm. Even mobile devices are not limited on the access of the catalog so it is more convenient for the users, making them satisfied with their shopping.
10. Not Perishable
Unlike the traditional paper catalogs, electronic catalogs are not perishable and they cannot be torn or be worn out. It has considerable more life span than the printed ones.You may also see indesign brochures.
Wholesale Flower Catalog Example
Mini Product Wholesale Catalog Example
Custom Line Sheet Wholesale Catalog Example
Editable Wholesale Product Catalog Example
Wrap Up
A catalog is a must-have for every business entity in order to provide their prospective buyers a complete list of the goods as well as the description of those goods that a certain company is offering. In creating a catalog, you must consider the following: the branding of your company, the design of the catalog, the copies, the photography, the ordering, mail list, promotions, niche catalogs, cross-channel marketing, and the measurement of the effectiveness of your catalog in marketing.You may also see event brochures.
You might also consider switching to e-catalogs or electronic catalogs as they are easy to create, are eco-friendly, have no printing costs, can be browsed anytime and anywhere by anyone, can be immediately accessed, are easy to distribute, are a substantial branding tool, have no limits on access, and lastly, are not perishable.So, when you want to create your own catalog or update your own current catalog, do not forget to refer to the examples above for some reference. You may also see service brochures.
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