Informal Business Report Example [Edit & Download]

Title: Year-End Review: Our Coffee Shop’s Journey in 2024

Author: Danny Thompson

Date: February 11, 2025

Recipient: Team Members, Daily Grind Coffee Shop

Hey Team,

As we wrap up another great year, I wanted to share a quick rundown of how we’ve done and where we’re headed. I believe in keeping things transparent, and this informal report is just that—a straightforward look at our business from the inside out.

Executive Summary: It’s been a wild ride this year at Daily Grind! We’ve seen some amazing growth, introduced new menu items, and faced our fair share of challenges too. Overall, we’re heading in the right direction, and it’s all thanks to your hard work and dedication.

Introduction: This report is all about giving everyone a clear picture of where we stand. It’s for us to look back, celebrate our wins, learn from our misses, and gear up for an even better 2025.

Our Performance Highlights:

• Sales Trends: We hit a record in sales this November, thanks to our Pumpkin Spice comeback! Overall, sales have gone up by 20% compared to last year.
• Customer Feedback: The feedback on our new smoothie line has been overwhelmingly positive. However, some customers have mentioned that our seating area could use a bit more love.
• Team Growth: We welcomed five new team members this year, expanding our family and our ability to serve more awesome customers like ours.

Lessons Learned: This year wasn’t without its hiccups—supply issues in the summer caused some menu favorites to be temporarily unavailable. It was a tough spot, but we managed to navigate through it with some quick thinking and menu adjustments.

Looking Forward: For 2025, we’re planning to renovate the seating area and explore a potential second location. We’re also looking at more sustainable sourcing options to keep our environmental impact low.

Conclusion: I’m incredibly proud of what we’ve achieved and excited for what the future holds. Let’s keep the momentum going and make 2025 our best year yet!

Shout-Outs: A big thank you to everyone for your amazing effort and enthusiasm. Special shout-outs to Sara for her killer customer service and to Mike for stepping up during the supply crunch.

Let’s keep up the great work, enjoy the wins, and tackle our challenges together. Here’s to a successful new year!

Cheers, Danny