The commercial cleaning services industry thrive through individuals, businesses, or organizations who hire their assistance to carry out cleaning jobs for them. They are present in almost every town, especially in more prosperous cities. Among the zones that their utility may cover are shops, restaurants, office buildings, even showrooms, factories, warehouses, schools, and medical and government facilities.
Basically, as long as there is dirt and people willing to pay to have it cleaned, cleaning services will be there to do the job. Cleaning companies use a wide variety of cleaning methods, equipment, and even chemicals to accelerate the cleaning process especially for extreme cases where manpower is not enough to accomplish the task.
They are simply contracted by companies to do the (literally) dirty work for them and it would be part of the cleaning services’ job to supply paper towels, toilet rolls, liquid soaps, and other essentials.
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The Workers Employed by Cleaning Services
Unfortunately, the workers of this industry are at the lower end of the pay scale despite the huge amount of unsanitary work responsibilities that they have to see through. But since there are no tertiary courses that offer a major in the cleaning industry, the employees will be provided with an ample amount of training to teach them the basics of their job.
It is the company’s duty to ensure that the sanitation chemicals that the employees will be using are not hazardous to their health or to the environment, and that the aforementioned individuals will not be endangered in any way by their line of work. The entities who work in the cleaning often hold the title of janitor, custodian, caretaker, porter, or doorkeeper.
The Cleaning Industry and How to Excel in It
The cleaning industry is already a multibillion dollar industry that is still showing a lot of potential to grow. It has two main markets: the residential and the commercial. The former often requires maid services, carpet and window services, and other similar jobs. The latter is a wider range that includes carpet and floor care and window cleaning, and vacuuming.
Between these two, the businesses involved in the cleaning industry are surrounded by many loyal patrons and potential customers. But along with this are a healthy number of competitors willing to fight for the same set of clients, and a business can only thrive if it learns how to compete with the business’s adversaries.
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Tips on How to Excel in the Cleaning Services Industry
Competitors are as normal as clients (although not as welcome). They are an expected mix to the already tumultuous society in the world of trade. They cannot be eradicated or avoided, you can only hope to play your cards well to either skirt around them or beat them altogether.
In whatever field of business you are in, it is important that you examine the dangers that are present in your field so that you can prepare for them. Here are six useful tips on how to be a predominant entity in the cleaning services industry:
Recognize yourself as a necessity.
If your business was established perhaps 30 years ago where women were assigned to do all the work that you are now being paid to do, your business would have gone down with a loud crash. Nobody needed you back then, and the number of companies who actually do are not enough to keep you afloat.
Fortunately, the cleaning industry has reintroduced itself in this era where people can rarely be bothered with something so time-consuming as cleaning. It’s a fast-paced world and everyone needs to keep up. Gone are the days when the mother has nothing else to do but wash and dry the dishes until they are clearer than Alice’s looking glass.
Now, everyone spends their free time with their families and friends, to try to squeeze dinner with them between their tight schedule. Who wants to bother cleaning and doing the laundry? They can call for your services instead.
Long ago, hiring help was considered a luxury that only rich people can afford. Now, it’s a necessity than every common busy man wants to avail. That is already at your advantage. The only job left for you to do is to convince this crowd that they should hire you for the job.
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Make things easy for your clients
People want accessible and convenient, and why shouldn’t they? Studies show that more and more people prefer using credit cards or e-transfers to pay for their bills, which is not at all surprising since it’s a great way to save one’s time. By having more than one method of payment available for your customers, they will be more inclined to choose your services.
You can also utilize technology as a way to stay connected with your clients. By doing so, you are building lasting professional relationships with them which can be very helpful in encouraging them to re-avail your services until they become loyal patrons.
Be engaging with your customers and listen to their needs so that you can answer to them. Otherwise, they may go running off to the opposite direction in the arms of your competitors. We don’t want that.
Social media is your best buddy
A greater percentage of your prospective clients are using at least one social media platform. They may even be using that to look for cleaning services they can avail. By making yourself present and available to them, you are actually creating a bigger chance for you to be chosen among all the other cleaning services who aren’t on social media.
Sometimes, even if you post ten telephone numbers and five emails, people may still be hesitant to contact you since it’s not the most obliging method. Unlike if you have Facebook, for example, where people can automatically message you in just one click.
By creating more ways for people to reach you without having to go to your physical location, you are inviting them to a more hassle-free transaction, and that is a deal that they just can’t turn down.
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Understand that clients prefer typing than talking.
If you look back to a couple of years ago, you’d see how much people loved the telephone and its many uses. But looking to the technological trends now, you would discover that telephones have been abandoned in exchange for smartphones and its even wider array of uses.
Instead of walking down the street talking to someone on the phone, people are now affixed to their screens with hands busy texting away. This is also true for your customers. Texting or chatting offers them the chance of talking to many people all at once, while scrolling through Facebook or checking out Google Maps or even booking a cab. It makes multitasking possible, which means that your customers can maximize their time.
To be able to effectively interact with clients, you have to be present in many places to make reaching you easier. Having multiple platforms of communication is a great way for customers to inquire, book, confirm, and finalize your services that they will pay for. It will also give them the power to contact you even after your business hours since texting and chatting would mean that you can read the message any time.
Having to manage so many platforms all at once may be a little overwhelming for you and your staff. But if you don’t engage in the latest trends your customers are crazy for, you’ll find yourself falling behind.
Train your employees.
Irregardless of how hard you try to earn clients, if they are not satisfied with your services, you will lose them. To make sure that you make and keep your customers, you must also instill upon your employees the importance of doing well at their job.
You can use salary and compensation as an effective encouragement. Change the norm of the cleaning industry as one of the lowest paying job there is. Reward the hard work of your employees by paying them enough and to be communicative and honest with them. Your business’s name will only be the result of the combined effort of your employees. Make sure you pay them for their service.
Create an operational plan.
An operational plan is a strategy that you can develop to help you define the actions that you need to take to support your objectives. It specializes in day-to-day activities and processes that will help you carry out your bigger goals. An operational plan is characterized by its adherence to extreme detail when it comes to the specifics of the methods utilized and the people assigned to them.
An operational plan cannot be deemed effective without first understanding what the business, as a whole, is trying to achieve. Once it grasps that, its job will be to make it happen by creating a step-by-step process that can ultimately lead to it.
An operational plan is also limited to only one aspect or division of the company since the manager who administers that specific division will be the one to create the operational plan for his team.
An operational plan can either be a single-use plan, which will only address a specific problem in a given period, or an ongoing plan, which is created for the long haul or for long-term benefits. The people who will be implementing the plan will also be tasked in creating it and may require them to team up with the neighboring divisions especially for cases where one will inevitably affect the other.
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An operational plan should contain
- your team’s clear objectives,
- the activities that need to be delivered,
- quality standards that need to be maintained even while (and especially while) the operational plan is being carried out,
- the operational plan’s desired outcomes that the team will work toward,
- the resources that will be needed for the implementation,
- the people who will be needed for the implementation,
- a clear and strict timetable that the whole team must observe, and
- a process for monitoring the progress of the whole endeavor.
Specifically, an operation plan answers the following questions:
- What are the tasks that need to be achieved?
- Who are the individuals assigned to each task?
- When must these tasks be accomplished?
- How much resources, financial and otherwise, will the team need to carry out the tasks?
Your operational plan can make the difference between your company achieving its goals, and your company being stagnant. A well-organized operational plan can help you aim higher and attain more since your goals are no longer a hope for an impossible vague future. Having an operational plan is a lot like having stairs to the second-floor landing of your house. Imagine being without it, and that’s your business without a plan.
Conclusion
The cleaning services industry is widely successful. It offers its patrons the chance to spend more time for other activities since they don’t have to think about their dishes, laundry, carpet, and even their car. When people avail cleaning services, they aren’t actually paying for the help. They are paying for the time they can save since somebody else will be doing their chore for them. Your entire business should revolve around this purpose.
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